Alli Galloway
Chief Marketing Officer
Experienced Chief Marketing Officer with a passion for digital innovation and audience engagement.
Summary
Directed cross-platform campaigns, managed third-party agencies, and internal delivery across PR, SEO, and paid media. Owned audience growth strategy, marketing budget, and team structure at C-suite level. Overseeing brand positioning and audience growth during pivotal periods. Managed cross-functional teams and led content strategy across different platforms. Expertise in executive leadership, digital marketing, audience growth, and innovation.
Experience
Vinyl Group
Chief Marketing Officer (2023 - 2025)
Led marketing strategy, brand positioning, and audience growth during a pivotal period of transformation, including the launch of Vinyl.com and acquisition of Vampr.
Jaxsta
Head of Marketing (2021 - 2023)
Oversaw cross-channel campaigns, partnerships, and platform engagement to drive adoption among music professionals and fans through data-driven storytelling and digital innovation.
Warner Music Australia
Senior Audience & Channel Manager (2017 - 2021)
Managed content strategy across owned publishing channels, websites, and social platforms, driving fan engagement and growth. Led the digital growth strategy, including D2C funnel conversion and brand identity across platforms.