Alexandra Figueroa Fernandez
Digital Marketing Coordinator
Experienced Digital Advertising Professional with Diverse Sector Experience
About
Bachelor of Communications with extensive experience in digital advertising campaigns across diverse sectors like education, retail, tourism, entertainment, and e-commerce. Skilled in design, web management, email marketing, and content creation. Proactive, creative, responsible, and results-driven individual dedicated to achieving goals.
Experience
Media Marketing Lab
Digital Media Coordinator (2023 – 2024)
Development and supervision of e-commerce digital strategy, coordination with teams and clients for improvement, and optimization of Conversion Funnels and digital metric analysis.
IPG Mediabrands - Initiative
Media Planner 360° (2021 – 2023)
Direct coordination with regional-level clients and suppliers. Advising on advertising products, maintaining positive client service, and developing digital plans and strategies. Daily client coordination.
Digital Mix
Media Analyst (2020 – Present)
Digital planning based on strategy performance, campaign ad development coordination, optimization for better results.
Attach Media
Digital Advisor (2020 – 2021)
Monthly planning of digital strategies, report creation through Analytics and Data Studio, campaign coordination, proposal creation for brand enhancement, monitoring, and optimization.
Hispano City
Digital Marketing Executive (2019 – 2020)
Handling design tools like Canva, Illustrator, and Photoshop, web management with Shopify and Wordpress, social media platforms, media buying, content strategy, email marketing with Mailchimp, workflow automation using Zapier.
Key Skills
Key Industries
Software & Tools
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