Alan Chapman
Chief Marketing Officer
Experienced Strategic Marketing Leader with Expertise in Revenue Growth and ROI
About Alan
Strategic marketing leader with 25+ years of experience in B2B services and recruitment sectors, driving revenue growth and ROI through marketing strategy, SEO/AEO, content, email automation, web architecture, and events. Skilled in leading remote teams and AI adoption as a Fractional CMO. Achievements include tripling SQL conversion, growing inbound lead revenue, and securing No.1 Share of Voice. Extensive career history at Robert Half and founder of Accendo Marketing. Expertise in AI integration, executive leadership, employer branding, demand generation, and customer acquisition.
Experience
Accendo Marketing
Fractional CMO & Founder (2025 – Present)
Founder of Accendo Marketing, partnering with recruitment and executive search firms in APAC. Services include business and marketing audits, brand strategy, and AI-integrated solutions.
Structured Learning Break
Application of AI in business and marketing (2025 – 2025)
Studied and developed AI integration capabilities for business and marketing functions in preparation for Fractional CMO practice.
Robert Half Inc
Senior Director, Marketing & Comms - APAC / Canada (2003 – 2025)
Led marketing initiatives, overhauled lead processes, and grew revenue through web-lead engines, SEO, SEM, and events across APAC and Canada.
NetX
Account Director (2001 – 2002)
Developed websites, email communications, and digital ad campaigns for leading brands like Yahoo!, Fairfax, and Drive (now Nine).
Havas
Account Manager (1999 – 2001)
Managed advertising campaigns for Orange Telecommunications, Stamford Hotel Group, and Robert Half at a global advertising and communications group.
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