Al Black
Marketing Manager
Results-driven Senior Marketing Manager with 20+ years experience in driving commercial growth.
About Al
Senior Marketing Manager with over 20 years of experience leading strategic marketing functions across various industries. Skilled in driving brand growth, increasing lead generation, and achieving commercial outcomes. Proven track record of scaling revenue by over $100M, optimizing digital channels, and implementing successful marketing strategies. Proficient in CRM (HubSpot), performance marketing, and content strategy. Experienced in managing budgets, leading teams, and collaborating with sales to drive business results.
Experience
AUSPAN Group
Marketing Manager (2022 – Present)
Led end-to-end marketing function across multiple business units driving brand growth and lead generation. Managed $900K+ budgets, led teams, and partnered with sales to deliver pipeline growth and business outcomes. Implemented successful SEO and digital strategies, reducing marketing wastage. Developed and executed company-wide marketing strategy aligned with commercial objectives.
Data Mettle
Director, Growth & Partnerships (2021 – 2022)
Built national partnership ecosystem to drive revenue growth. Secured data science contracts and managed data-driven lead generation systems. Introduced AI tools and chatbot functionality to improve efficiency and customer engagement.
TTS
Director, Marketing & Growth (2020 – 2021)
Developed and executed full marketing strategy, built lead generation engine, created national campaigns, and managed digital content series. Responsible for marketing and growth strategy at an emerging machine learning and data science consulting firm.
H&L Australia
Account & Business Manager (2017 – 2020)
Managed business development and account management of core software products. Achieved highest results in securing new clients and nurturing existing client base. Project managed platform implementations and collaborated with industry partners for networking opportunities.
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