Adrienne Hui
Marketing Manager
Experienced B2B Marketing Manager proficient in CRM, automation, and analytics. Led successful end-to-end marketing functions.
About Adrienne
A tech-savvy B2B Marketing Manager with over 9 years of experience, including roles at Capify and smrtr (formerly Greater Data). Led marketing functions end-to-end, managed agencies and external consultants. Skilled in CRM, marketing automation, digital marketing, AI workflow automation, and lead generation. Strong expertise in strategy, leadership, global collaboration, campaign management, customer experience, budget management, and analytics. Holds a Bachelor of Commerce/Bachelor of Arts from Macquarie University.
Experience
Capify
Marketing & Customer Experience Manager (2024 – 2026)
Led marketing strategy, launched new loan products, improved PPC performance, reduced CPA, and implemented AI-powered workflow automation. Managed global collaboration, cross-functional sales alignment, agency & vendor relationships, multi-channel campaigns, customer experience, and budget of $720k. Reported on marketing performance and revenue impact.
smrtr (formerly Greater Data)
Head of Marketing (2022 – 2023)
Grew Marketing Sourced Customers' LTV, led a marketing team, developed strategies for lead generation and engagement, managed digital campaigns, brand consistency, analytics, and budget. Collaborated with CEO, Product, and Sales teams for alignment.
smrtr (formerly Greater Data)
Marketing Manager (2020 – 2022)
Led a rebrand, achieved high conversion rates, developed strategies for brand awareness, lead generation, and customer acquisition. Managed digital marketing, website, automation, CRM, budget, and reporting. Collaborated with CMO and other teams for alignment.
Greater Data
Sales & Marketing Coordinator (2018 – 2020)
Managed marketing activities, planned and executed product launches generating significant sales opportunities. Developed and executed lead generation campaigns, managed digital marketing, content creation, and collaborated with internal teams.
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