Videographer Brief — Jewellery Brand Launch

The client

A new jewellery label launching October 2026 — 10k and 18k gold with natural diamonds. It isn't trend-led, and drops are occasional rather than monthly. The pieces are made to be kept.

The brand isn't public yet, so we're keeping the name off this brief. Happy to share it under NDA, or once we're talking properly.

What we're making

Brand introduction, not a product ad. The job is to bring people into the world of the label — the setting, the hands, the light, the feeling of the pieces being worn — rather than to sell a specific item.

Tone: natural, outdoor, unhurried, organic. Editorial rather than commercial.

Location & conditions

A family farm at Highfields — hilltop, open views, horses, hills. Everything shoots outdoors.

Because of that, we're chasing soft light: overcast, or early morning / late afternoon. Harsh midday sun is out (shadows and heat), and rain postpones the day entirely. We'll want a weather-contingent reserve date built into the booking.

Talent & crew on the day

Models: two of the founder's sisters (non-professional, comfortable on camera)

A stills photographer is already booked and will be shooting alongside you

Small, informal set — no producer, no crew wrangling required

Stage 1 — Launch shoot (October)

One day on location. Deliverables:

• Hero film, 60–90 sec - Website homepage. This is the benchmark piece — near broadcast quality
• 15 sec cut - Paid social / ads, cut from the same footage
• 3–5 vertical social cuts - 9:16, for Instagram and TikTok

Full colour grade on the hero. Licensed for web, social and paid media, ongoing.

BTS (optional, same day): 2–3 hours of loose behind-the-scenes capture for organic social — handheld, unpolished, edit-heavy. This can be you, a second shooter, or a separate content creator. Tell us which you'd prefer.

Stage 2 — Ongoing content

Once the brand is live we expect to shoot content regularly through 2027 — new drops, seasonal campaigns, ongoing social. We'd rather build that with someone local to Toowoomba than fly people in each time, so Stage 1 is genuinely a first project, not a one-off.

No commitment required now. Just flag whether ongoing work interests you.

What we'd like back

1. Showreel or 2–3 relevant recent projects — outdoor, natural-light, product or fashion work especially
2. Your day rate for a full location day
3. Editing quoted separately — indicate the turnaround you'd expect
4. Availability in October, including whether a weather reserve date is workable
5. Kit — camera body, lens range, gimbal/drone, lighting and audio if relevant
6. Whether you'd cover the BTS capture yourself or recommend someone

Please quote Stage 1 only. Rate for ongoing Stage 2 work can be discussed once we've seen the first shoot.