Senior Paid Social & Performance Specialist

About the Opportunity

A Central Coast-based digital marketing agency is scaling its delivery team ahead of a high-volume Q4 retail push. The agency is seeking a senior, platform-certified performance media buyer to co-manage account execution across two premium consumer accounts, delivered white-label under the agency's own brand.

Account A (Enterprise FMCG Retainer) is heavily paid-social-focused (90% primary brand, 10% secondary portfolio) across Australia and New Zealand, spanning budget pacing, platform trading and organic influencer asset coordination.

Account B (Beauty/E-commerce Launch) is a structured market development program supporting a global consumer brand's Australian launch, focused on low-waste Google Search, Demand Gen and Meta scaling to build commercial velocity ahead of major mass-retailer pitches.

Key Responsibilities

Paid Media Trading & Optimisation (Meta, TikTok & Google Ads)

• Plan, build and optimise multi-channel performance campaigns across Facebook, Instagram, TikTok and Google (Search & Demand Gen) against strict commercial metrics

• Manage and pace trans-Tasman ad budgets efficiently, ensuring zero downtime or overspend during peak auction periods

• Maintain a fast-paced, structured creative testing framework to identify winning video hooks, angles and ad copy variants

Technical Tracking & Data Infrastructure

• Oversee and verify tracking setups across GA4, Google Tag Manager, Google Search Console and Looker Studio

• Turn multi-channel platform data into clear scaling recommendations grounded in commercial outcomes, not assumptions

Content Integration & Influencer Oversight

• Turn raw video assets, recipe/routine content and influencer-generated assets into high-converting paid social variations

• Coordinate distribution and amplification workflows for pre-sourced influencer squad content and product seeding assets

About You

• Seniority — 5–10+ years of dedicated performance media buying and e-commerce growth strategy experience

• Industry match — proven track record with large-scale corporate consumer brands (FMCG), beauty or hair care retail portfolios

• Platform mastery — expert-level knowledge of Meta Business Manager, TikTok Ads Manager, Google Ads, Shopify architectures and advanced data-attribution tracking frameworks

• E-commerce know-how — deep understanding of the e-commerce funnel, conversion rate optimisation (CRO), interactive content (e.g. routine/quiz funnels) and retail out-funnel mechanics

• Professional standards — high attention to detail, with strict adherence to enterprise approval cycles, compliance and confidentiality

Engagement Details

• Role type: Freelance / Contract, delivered white-label via the agency

• Location: Australia Remote (Central Coast, NSW proximity for face-to-face capability highly regarded)

• Project term: 3 months initial, with a view to extend — commencing ASAP

• Target day rate: $500 – $700 + GST, depending on experience. This rate includes the 15% Cemoh fee.