Marketing Review Consultant – Lead Generation for Big-Ticket Purchases

About the business

An established Queensland manufacturer and retailer of campers, with its sales yard and manufacturing facility in the Ipswich region. It sells around 100–120 units a year. Some competitors are moving 200–350. The owner wants to know why, and what to do about it.

The role

We are looking for an experienced marketer to bring a fresh set of eyes and an objective view to everything the business is doing in marketing and lead generation. You will work out how competitors are generating more leads, where the gaps are, and deliver clear, prioritised recommendations. There is scope to run a side campaign to test new lead sources, and the review may lead to ongoing strategy and execution support.

What you will do

·      Audit current marketing end to end: website, paid search and social, SEO, organic social, email, CRM, events and shows

·      Analyse key competitors: where their leads come from, their offers, content, ads and channel mix

·      Review the full enquiry-to-sale journey, including lead handling, follow-up speed and nurture over a long buying cycle

·      Spend time on site with the owner and sales team at the sales yard and factory

·      Deliver a practical report with prioritised, costed recommendations

·      Potentially plan and run a test lead generation campaign

What you will bring

·      Proven lead generation results for high-value, long-consideration purchases. Experience in caravans, campers, RVs, boats, 4WD or vehicles is ideal; home building, pools or similar big-ticket categories also relevant

·      Strong working knowledge of Google and Meta ads, landing pages, conversion tracking and CRM

·      Sharp competitor analysis and comfort working with data

·      Understanding of once-in-a-long-while purchases, where the buying cycle is long and repeat business is rare

·      Objectivity and the confidence to tell a business owner what is and isn’t working

·      Based in or near Ipswich or western Brisbane, and able to attend on site

Engagement details

·      Type: Contract review project, with potential to extend into ongoing work

·      Location: Ipswich region, QLD – on-site visits required

·      Engaged through Cemoh

How to apply

Send a short note outlining your lead generation experience with big-ticket products, including results you have delivered, along with your rate and availability.