Marketing & Growth Manager (Fractional)

About us

Provender Australia is a national vending and micro market franchise network. Its sister business, The Vend Shop, distributes smart fridges and vending equipment across Australia. Both businesses sell to a wide B2B market: workplaces, health, education, accommodation and fitness.

The role

We’re looking for a results-driven B2B marketer to own lead generation across multiple sales pipelines, drive the performance of our agency partners, and turn marketing spend into qualified pipeline and won business.

Engagement: contract, 2–3 days a week, rolling month to month with a minimum commitment to the Christmas break 2026 and the option of a longer-term engagement. Start ASAP. Reports to the Managing Director.

Responsibilities

1. Strategy, plan and budget

• * Own the marketing plan and budget for both brands, and report progress monthly to the Managing Director
• * Set and track lead and pipeline targets across multiple sales pipelines
• * Allocate spend based on cost per qualified lead and return

2. Agency and partner management

• * Direct and manage our marketing agencies and lead-generation partners
• * Set outcome-based KPIs (qualified leads, cost per lead, won business) and hold partners to them
• * Brief and approve campaigns, and review partner performance regularly

3. Demand generation

• * Plan and run B2B lead generation tailored to each sales pipeline and customer segment
• * Support target-account and sector marketing alongside the sales team
• * Develop referral and partner-led lead sources

4. Conversion and sales alignment

• Co-own lead-handover and follow-up standards with the sales leadership
• Improve speed to lead, lead routing and self-service conversion tools
• Run a regular pipeline and lead-quality review with sales, and provide sales collateral

5. Content, proof and website

• * Lead website and landing-page improvements focused on conversion
• * Build case studies, customer reviews and the evidence that wins B2B buyers
• * Grow organic and AI search visibility for both brands

6. Reporting and data

• * Produce monthly reporting from HubSpot linking spend to leads, pipeline and revenue
• * Make sure campaign tracking and CRM data support good decisions

About you

• * Strong B2B marketing background with a proven lead-generation track record
• * Experience running marketing across multiple sales pipelines or business models
• * A record of managing agencies to commercial results, not activity
• * Numbers-first and commercially minded: you measure success in pipeline and revenue
• * Hands-on HubSpot experience; working knowledge of SEO, AI search and Google Ads
• * Comfortable working alongside sales teams and senior leadership
• * Franchise, equipment sales or B2B services experience is a plus