Marketing Coordinator

Marketing and Content Coordinator 

Coordinate and execute the marketing activities and content creation for our subscription-based pet service… and pat dogs and cats.

About Your Company

Our client is a subscription-based veterinary service that sends your pet’s parasite prevention to their door, when it’s due, for less than going to a pet stores yourself.

About the Role

Coordinate efforts between all aspects of business marketing operations so they can work together as one entity with a primary focus on content. 

Title Marketing Content Coordinator 

Location Brisbane Australia. (Remote considered) 

Reports To The Managing Director

Positions Supervised 0 (Agency direction a plus)

Commitment 2-3 Days/week

Context

Our little side-gig has grown to a point where we need a dedicated marketing content coordinator to drive the brand and membership to its next stage. 

The Role & Responsibilities

1. Marketing

• Brand Management
• Supporting the Managing Director with:
• Brand strategy
• Brand guidelines
• Implementing the Brand pathway

• Marketing Management
• Supporting the Managing Directors with:
• Marketing strategy and planning
• Market and competitor research
• Marketing plan executions, including managing agencies and contractors
• Content development and management, including:
• email marketing 
• social media
• website
• photography, and
• videos

• Social media management
• Email marketing management
• Exhibitions and industry events – coordinating and attending events.

• New Product Development
• Supporting the Managing Directors, Product Manager and Operations Manager with new product implementation and incorporation
• Product Launch
• Supporting the Managing Directors with development of marketing channels and materials for launch and ongoing marketing opportunities.

1. Brand Experience

• Support Managing Director with:
• The development of a Brand Experience framework
• The feedback, research and analysis process
• Initiatives for internal and external process and experience improvement

Required Skills, Experience and Attributes

Required Attributes

• Ability to create accurate and engaging content, on-brand
• Excellent organisational and communications skills
• Good ability with written and spoken English
• A passion for brand building and pets
• Ability to effectively coordinate integrated marketing programs
• Ability to effectively manage agency and team relationships
• The ability to quickly identify issues and implement effective solutions to achieve organisational goals
• A strong work ethic, taking personal initiative and pride in your work
• Ability to work under pressure and deliver results
• A calm, flexible, inclusive and positive attitude
• Customer-centric mindset
• Strong attention to detail

Required Skills & Experience

• Experience writing and developing marketing content and assets.
• Experience in a marketing-related role
• Management of social media platforms including Facebook, Instagram, YouTube and TikTok, including managing user feedback
• Management of email marketing campaigns
• Basic Microsoft Office skills

Preferred Skills & Experience

• Experience in graphic design and video creation 
• Experience with Adobe Suite or similar
• Management of websites
• Experience in product development, pack design and marketing for animal related retail products