Fractional Marketing Lead – Luxury Travel Club Startup

The opportunity

A Gold Coast founder has built a members-only luxury travel club for owners of high-value homes (A$2.4M+, or A$2.85M+ in Sydney). Members exchange homes using points instead of paying nightly rates: you earn points when others stay at your home and spend them when you travel. Think private travel club, not holiday-rental marketplace. The platform is built. The website sits behind a holding page while the founder recruits a hand-picked group of founding members – 10 lifetime memberships in each of Gold Coast, Sunshine Coast, Brisbane, Sydney and Melbourne – before opening to the public. The founder is a business and technical operator, not a marketer. Letterbox drops into premium suburbs and Mailchimp email automations are already running, but response rates are low. He wants a hands-on marketer to review what's been done, fix it, and then grow the business with him

Read this first: it's a startup

•      Pre-revenue with a handful of members. The founder isn't expecting revenue for at least six months.

•      Startup budgets. You need to make every dollar work – this is not an agency-scale spend.

•      Strategy and hands-on delivery. You'll set the plan and then be inside Mailchimp building and fixing automations yourself – there's no one else to hand it to until the business gets going.

•      No social media at launch. This is a deliberately low-profile, direct-targeting play.

•      The business name stays confidential until the shortlist stage.

What the work looks like

Stage 1 – Audit (approx. 2–3 hours)

•      Review letterbox drop creative, offer, targeting and tracking

•      Review Mailchimp setup: lists, segments, automations and email content

•      Review the website and sign-up path

•      Deliver a short, prioritised list of what to fix first

Stage 2 – Growth plan

•      A practical plan to fill 50 founding memberships across five cities, then move to paid membership

•      The right channel mix for reaching high-net-worth homeowners – direct mail, email, referrals and partnerships

Stage 3 – Ongoing implementation

•      Run the campaigns: mail drops, email sequences, testing and simple reporting

•      A long-term working relationship as the business grows

Must-haves

•      Hands-on Mailchimp experience building automated journeys – triggers, tags, segmentation and A/B testing. Strong Klaviyo, ActiveCampaign or HubSpot experience is fine if you can work confidently in Mailchimp from day one.

•      Direct mail / letterbox campaigns with measurable response – offer, copy, targeting and tracking (QR codes, unique URLs, offer codes).

•      Experience working with startups or small businesses on lean budgets.

•      Copywriting that lands with an affluent, discerning audience.

•      Comfortable working closely and directly with a founder.

Highly regarded

•      Luxury travel, hospitality, premium real estate or high-net-worth audiences

•      Membership, subscription or two-sided marketplace marketing

•      Founding-member, waitlist or exclusive launch campaigns

•      Based on the Gold Coast or in Brisbane (remote within Australia welcome)

Engagement

•      Fractional / contract via Cemoh

•      Starts with a paid audit; ongoing hours scale with the business

•      Quote your hourly, daily or project rate

How to apply

In a few lines, tell us:

•      A Mailchimp (or similar) automation you've built and what it achieved

•      A direct mail or exclusive launch campaign you've run and its response rate

•      Your price for the audit and your ongoing hourly rate