Fractional Marketing Consultant - New Market Entry (Wholesale Import / FMCG Packaging)

<h2><strong>About the Opportunity</strong></h2><p>A new entrant to the Australian wholesale market is seeking a fractional marketing consultant to lead its go-to-market strategy from the ground up. The business manufactures and supplies recycled PET food-grade packaging (used in bakery and fresh produce applications) and is also exploring a second product line in the wholesale food space. Both products are sold business-to-business, and the brand is starting with a blank sheet in the Australian market.</p><p></p><p>This is a ground-floor opportunity to shape the market-entry strategy for an established overseas manufacturer entering Australia, working directly with the founder.</p><p></p><h2><strong>Key Responsibilities</strong></h2><ul><li><p>Develop and execute a sales and marketing strategy to introduce the products into the Australian wholesale market</p></li><li><p>Identify and build relationships with wholesale buyers, distributors, and businesses operating in the packaging and food supply sector</p></li><li><p>Advise on and help navigate compliance and certification requirements relevant to importing and selling food-grade packaging in Australia (e.g. environmental and food-safety certifications expected by buyers)</p></li><li><p>Support brand positioning decisions for the Australian market, including input on naming and market presentation</p></li><li><p>Represent the business in person at buyer meetings where appropriate, including presenting physical product samples</p></li><li><p>Provide regular reporting and strategic recommendations back to the founder as the go-to-market plan develops</p></li><li><p></p></li></ul><h2><strong>About You</strong></h2><ul><li><p>Proven experience in B2B sales and marketing, ideally within packaging, food supply, FMCG, or import/wholesale sectors</p></li><li><p>Familiarity with both the Indian and Australian business environments is highly valued, given the nature of this market entry</p></li><li><p>Working knowledge of (or willingness to quickly get across) compliance and certification pathways for imported food-contact packaging in Australia</p></li><li><p>Comfortable working autonomously and building a strategy from scratch, with minimal existing infrastructure to lean on</p></li><li><p>Strong relationship-building skills, with the confidence to represent a new brand in person to prospective wholesale buyers</p></li><li><p>Based in Melbourne, with the ability to attend in-person meetings as needed</p></li><li><p></p></li></ul><h2><strong>Engagement Details</strong></h2><ul><li><p>Fractional/part-time basis, scope and hours to be agreed based on the pace of market entry</p></li><li><p>Immediate start preferred - the business is moving as quickly as possible from a standing start</p></li><li><p>Engagement managed via contract, with clear deliverables and regular check-ins with the founder</p></li></ul><p></p>