23 Jun 2025

How to Link Your Facebook and Instagram Accounts

Managing multiple platforms can be a pain. Linking your Facebook and Instagram accounts makes it easier to post, advertise and grow your brand efficiently.

Guide
image_2025-06-23_091014433
Table of Contents

So, you have a Facebook page for your business, and an Instagram account brimming with perfectly lit brunch photos or product shots. Now what? Linking them together is one of the smartest moves you can make if you are serious about social media. It is not just about convenience. It is about boosting reach, syncing content, and creating a more cohesive brand across platforms.

Whether you are a small business owner, a content creator or someone juggling marketing for a growing team, this guide will show you exactly how to connect your Facebook and Instagram accounts. And we will do it without turning the process into a digital headache.

Let us get you connected, properly.

Why Linking Facebook and Instagram Makes Sense

Linking your Facebook and Instagram accounts unlocks features that are beneficial for any business trying to build a strong online presence. Once connected, you can:

  • Share content between platforms with one click
  • Access unified advertising tools through Meta
  • Sync messaging and comments in one place
  • Run Instagram ads through the Facebook Ads Manager
  • Get richer analytics from both platforms

It is also a requirement if you want to schedule posts via tools like Meta Business Suite or use shopping features on Instagram. If you are not linking your accounts, you are leaving time, data and potential sales on the table.

Step 1: Make Sure You Have a Business Account on Both Platforms

Before you do anything else, double-check that both your Facebook and Instagram accounts are set up as business accounts. You cannot connect a personal Instagram profile to a Facebook Page and expect full functionality. The platforms are built for business-to-business connections when it comes to integrations.

For Instagram:

  1. Open the Instagram app
  2. Go to your profile
  3. Tap the three lines at the top right
  4. Select Settings and privacy
  5. Tap Account type and tools then Switch to professional account
  6. Choose Business and follow the steps

For Facebook:

You will need a Facebook Page, not just a personal profile. If you do not already have one:

  1. Go to facebook.com/pages/create
  2. Choose Business or Brand
  3. Fill in your business details
  4. Upload a profile and cover image
  5. Click Create Page

That is it. You are ready to link.

The simplest way to connect the two is directly from Instagram. Here is how:

  1. Open the Instagram app
  2. Go to your profile
  3. Tap Edit profile
  4. Scroll down and select Page
  5. Choose the Facebook Page you want to link

If you do not see your Facebook Page, make sure you are logged in to Facebook on the same device and that your personal profile has admin access to that Page.

After choosing the Page, Instagram will confirm the link and you are done.

Step 3: Link Facebook to Instagram (via Facebook Page Settings)

Prefer to start from Facebook? Here is how to link your Instagram account from your Facebook Page:

  1. Go to your Facebook Page
  2. Click Settings on the left-hand menu
  3. Select Linked Accounts or Instagram
  4. Click Connect Account
  5. Log in with your Instagram credentials
  6. Grant all requested permissions

This creates a two-way connection that lets you manage posts, ads and messages across platforms.

If you are using the new Page experience on Facebook, you may need to switch to the correct profile before accessing settings. Look for the account switcher in the top-right corner of your screen.

Step 4: Confirm Your Accounts Are Linked Correctly

Once you think everything is connected, let us double-check that it is working:

On Instagram:

  • Go to Settings and privacy
  • Tap Account Centre (under Meta)
  • You should see your Facebook account listed there

On Facebook:

  • From your Page settings, click Instagram
  • You should see your Instagram handle, business info and messaging options

If either platform asks you to reconnect or log in again, follow the prompts. The link should be stable once both sides are confirmed.

Step 5: Use Meta Business Suite to Manage Both Platforms

image_2025-06-23_091342161

Now that your accounts are linked, it is time to take advantage of Meta’s free publishing and analytics tool: Meta Business Suite.

Here’s what you can do in Meta Business Suite:

  • Post to both Facebook and Instagram at the same time
  • Schedule posts and stories in advance
  • Respond to messages and comments from one inbox
  • View performance insights across both platforms
  • Create and manage ad campaigns

To get started:

  1. Visit business.facebook.com
  2. Log in and select your business
  3. Click Planner to schedule posts or Inbox to respond to messages

Using this tool saves hours of manual posting each week and helps you maintain a consistent brand voice.

Step 6: Set Up Instagram Shopping (Optional)

If you sell products online, linking your accounts also unlocks Instagram Shopping, which lets customers view products and purchase directly from your Instagram posts or stories.

Here is what you need:

To set it up:

  1. Go to Meta Commerce Manager
  2. Create a new shop and upload your product catalogue
  3. Connect your Facebook Page and Instagram account
  4. Submit your account for review

Approval usually takes a few days. Once approved, you can tag products in your posts, making Instagram a more direct sales channel.

Step 7: Share Content Across Platforms Seamlessly

image_2025-06-23_092213156

With everything linked, you can now share content across both platforms without switching between apps.

Here is how to do it:

  • When you create a post on Instagram, toggle the Facebook icon on the share screen
  • When posting from Facebook, select Instagram as a sharing destination if the media format is supported
  • In Meta Business Suite, schedule posts to both accounts from a single interface

Just because you can post the same content to both platforms does not mean you always should. Audiences behave differently on Facebook and Instagram. Sometimes it makes sense to tailor captions or choose different images for each.

Step 8: Use Combined Analytics to Guide Strategy

One of the benefits of linking your accounts is that it centralises your analytics. With Meta Insights and Business Suite, you can:

  • Track engagement, reach and impressions
  • Compare post performance across both platforms
  • Monitor demographic trends
  • View ad performance by campaign or platform

To view analytics:

  1. Go to business.facebook.com
  2. Click Insights
  3. Select Content, Audience or Benchmarking

This data helps you understand what content resonates best and where you should focus your energy or ad spend.

Need to switch accounts or unlink for any reason?

From Instagram:

  1. Go to Settings and privacy
  2. Tap Account Centre
  3. Select your Facebook account
  4. Tap Remove from Account Centre

From Facebook:

  1. Go to your Page settings
  2. Click Instagram
  3. Select Disconnect

This will remove the link between the two platforms. Just remember that unlinking also disables cross-posting and access to certain advertising features.

Troubleshooting Tips

Sometimes the link does not work as expected. Here are a few things to look out for:

Missing Page in Instagram: Make sure your personal Facebook account is an admin of the Page.

Connection errors: Try removing the account and relinking from both platforms.

Posts not sharing correctly: Check that you are not using unsupported content formats. Also ensure your Instagram and Facebook apps are updated to the latest versions.

If all else fails, Meta offers a dedicated support portal where you can troubleshoot common integration problems.

When to Hire a Social Media Manager

image_2025-06-23_092044428

Linking your accounts is one thing. Running a consistent, engaging and profitable social media strategy is another.

If you find yourself:

  • Posting sporadically
  • Ignoring comments or DMs
  • Guessing what kind of content works
  • Wasting money on unoptimised ads
  • Lacking time to keep up with trends

It might be time to bring in a professional. A social media manager can help you:

  • Create a posting schedule that matches your brand goals
  • Design custom graphics or manage visual consistency
  • Monitor your analytics and adjust your strategy accordingly
  • Run ad campaigns that drive measurable results
  • Keep up with changes in the Meta platform and algorithm updates

We match businesses with experienced social media managers who know how to turn clicks into customers. Whether you need someone to handle weekly posts or run your paid strategy, our talent pool has you covered.

Ready to take your social media to the next level?

Linking your Facebook and Instagram accounts is one of the most straightforward ways to amplify your online presence. It helps you streamline your workflow, improve engagement and build a stronger connection with your audience.

You now have the tools to:

  • Set up your business accounts properly
  • Connect both platforms securely
  • Use Meta Business Suite to save time and work smarter
  • Monitor performance and adjust your strategy with real data

Hire a social media manager through Cemoh and turn your followers into loyal customers.

View all