17 Jun 2025

How to Give an Agency Access to Your Instagram Account

Thinking about working with an agency to boost your Instagram game? Here is everything you need to know about granting access the right way.

Guide
image_2025-06-15_032935836
Table of Contents

Instagram has evolved far beyond filtered selfies and holiday snaps. Today, it is a vital marketing tool for businesses, influencers, and entrepreneurs alike. When you hire an agency to manage your Instagram account, you are investing in growth, engagement, and long-term visibility. But to get started, they will need access to your Instagram account, and not just your password.

Let’s walk you through the secure, professional, and proper way to grant an agency access. There is a right way to do it, and it does not involve sending anyone your login credentials.

Why You Should Never Share Your Instagram Password

image_2025-06-15_033058985

This is step zero, but it bears repeating. Never share your Instagram password with anyone. Not with a contractor. Not with a freelancer. Not with an agency.

Instagram (owned by Meta) has a more secure and professional method for granting access, through Facebook Business Manager. This protects your brand, data, and account integrity, and allows you to keep full control at all times.

When you hire a marketing agency, they should already know this process. If they ask for your password, consider it a red flag. Your digital presence deserves professional handling.

What You Will Need Before You Begin

Before you can grant access, make sure you have the following ready:

  1. A business or creator Instagram account (not a personal one).
  2. Your Instagram must be connected to a Facebook Page.
  3. You must have admin access to the Facebook Page.
  4. A Business Manager account set up at Meta Business Suite.

If any of these are missing, do not worry, we will cover how to set them up.

Step 1: Switch to a Business or Creator Instagram Account

You cannot connect a personal Instagram profile to Facebook Business Manager. Here is how to switch:

  1. Open the Instagram app and go to your profile.
  2. Tap the three lines in the top right corner.
  3. Select Settings and privacy > Account type and tools.
  4. Choose Switch to professional account, then select either Business or Creator.

A business account is ideal if you are representing a company, service, or product. A creator account works well for influencers and public figures.

Step 2: Connect Your Instagram Account to a Facebook Page

To grant access via Business Manager, your Instagram account must be linked to a Facebook Page.

  1. On Instagram, go to Settings and privacy > Account type and tools > Linked accounts.
  2. Select Facebook and log in with the account that manages the page.
  3. Choose the Facebook Page you want to connect.

Alternatively, do this from your Facebook Page settings:

  1. Visit your Page on Facebook.
  2. Go to Settings > Linked Accounts > Instagram.
  3. Log in and follow the prompts.

Once linked, the accounts will sync. This connection is needed for handing over access correctly.

Step 3: Create or Access Your Meta Business Manager Account

image_2025-06-15_033208138

If you are not already using Meta Business Manager, head over to Meta for Business and click Create Account.

You will be prompted to:

  • Enter your business name
  • Add your name and email
  • Set up your Facebook Page and Instagram account inside the dashboard

After setup, this dashboard becomes your control centre for managing roles, ad accounts, pages, and users, all in one place.

Step 4: Add Your Instagram Account to Business Manager

Once inside your Business Manager dashboard:

  1. Navigate to Business Settings.
  2. Select Accounts > Instagram Accounts.
  3. Click Add.
  4. Enter your Instagram login and follow the prompts.

Once verified, your Instagram account becomes available for assigning permissions.

Step 5: Grant the Agency Access

There are two ways to give an agency access, depending on how they are set up.

If the agency has a Business Manager account:

  1. Go to Business Settings.
  2. Under Users, choose Partners.
  3. Click Add.
  4. Enter the agency’s Business Manager ID (they will give this to you).
  5. Choose assets (your Instagram and Facebook Page) and assign the appropriate access level (e.g. Content, Ads, Insights).

This method keeps your own access intact while giving them exactly what they need.

Option B: Add Them as a Page Admin

Only use this if the agency does not have a Business Manager.

  1. Go to Page Settings > New Pages Experience > Page Access.
  2. Click Add New.
  3. Enter their name or email associated with Facebook.
  4. Choose Admin or Task Access.

This is less secure and less organised but can work temporarily for small teams or one-off campaigns.

Step 6: Confirm Permissions and Roles

After the agency is added, revisit your Business Manager and double-check their permissions:

  • Are they limited to content creation?
  • Can they access Insights and Ads Manager?
  • Have they been added to both your Facebook Page and Instagram account?

You can modify roles anytime from the same Business Settings panel. This ensures they have enough access to do their job, without compromising your control.

What Access Should You Give an Agency?

image_2025-06-15_033620429

You want your agency to be productive, but that does not mean handing over the keys to the castle. Here's a basic checklist:

  • Content access: To schedule and post on your behalf
  • Ad management: To create and run Instagram ads
  • Insights: So they can analyse your performance and report back

Avoid giving financial admin access unless they are handling ad billing directly. You can always grant temporary access if needed.

How to Revoke or Update Access Later

If the agency relationship changes, or ends, you can update or revoke their access easily:

  1. Go to Business Settings.
  2. Under Users or Partners, find the agency.
  3. Click the three-dot menu and select Remove Access or modify permissions.

This is another reason not to share passwords. With Business Manager, you stay in control at all times.

Common Mistakes to Avoid

  • Not using a professional account: Without a business or creator profile, the process will not work.
  • Using personal Facebook profiles: This gets messy fast. Stick with Business Manager.
  • Granting full admin access unnecessarily: Only give what is needed.
  • Not reviewing permissions regularly: Make it a habit to check roles monthly.

Need Help Managing Your Instagram?

Granting agency access to your Instagram is about trust, control, and professionalism. By using Meta Business Manager, you create a safe and scalable structure for collaboration. Whether you are aiming for more followers, better engagement, or smarter ad spend, the right access is where it all begins.

At Cemoh, we match you with experienced, vetted social media managers who can grow your brand the right way, from strategy to execution. Whether you need content, analytics, or full campaign support, we have got you covered. Hire a social media manager today and start seeing results.

View all