Why your new B2B website still isn't generating leads: what agencies miss
Let's take a look at how website projects go wrong in delivery, when agencies don't dig into the business and its customers.
A rebuilt website can look far sharper and still not bring in a single enquiry. Simon Dell and Jonathon Shipton look at where the delivery process breaks down: agencies that don't get under the hood of the business, the work it does or the customers it serves. Without that understanding, the copy, design and SEO are all built on guesswork, so the site looks polished but says nothing specific to the people who need to hear it, or to the search engines that send them. Many B2B businesses don't have anyone in-house who can judge the work, so problems like this often go unnoticed until the leads don't arrive. You'll leave knowing what a proper discovery process should involve, what to ask before you brief an agency, and how to check the work before you sign off and go live.
Event details
- Date & time
- Wednesday, 28 October 2026
12:00 PM – 1:00 PM - Format
- Online
- Location
- Online
- Price
- Free