The cost of not negotiating your worth. Why business owners undercharge.

Presented by Sam Trattles, CEO, Strategic Negotiator, Trainer and Author - Other Side and co-hosted by Simon Dell, CEO of Cemoh.

You know your business creates real value. Your clients get great results. But when it comes to asking to be paid what that work is worth, things don't always go the way they should.

You're decisive in so many other aspects of your business. But in these conversations, your decisiveness falters, and the conversation feels heavy. You wonder if you're asking for too much, then you soften the number before you've said it.

You feel yourself sink the moment you hear, 'That's more than I thought it would cost'. Instead, you default to asking, 'What's your budget?', and quietly accept it, to make the discomfort end.

Over time, that takes its toll - margins stay tighter than they should; you punish yourself knowing you should have asked for more; but struggle with how to do that without risking it all.

It’s not your fault - you’ve never been taught how to negotiate your worth, so your hesitation is normal, even after years of delivering excellent work as a business owner.

Asking for what you're worth takes more than confidence - it takes knowing how to navigate the conversation, trusting yourself in the moment, and having experience in your corner.

This session is a conversation, co-hosted with Simon Dell, for business owners exceptional at what they do, but exhausted by how hard it is to get paid fairly for it. You'll leave with tactics to deliver more money, more time, and less friction in the conversations that matter most.

Without that capability, you'll keep delivering great outcomes for your clients, while your business is held back from its growth potential.

If this uncomfortable moment has ever cost you more than it should have - this session is for you.

WHO IT’S FOR: Business owners and fractional experts across the Cemoh network who struggle in conversations when they need to ask to be paid their worth from clients.