The Brief Before the Brief: How to make every marketing dollar work harder
Most businesses are funding activity before they've done the thinking. This session shows you what to do first.
Presented by Kirsty Dagnall, Founder of Beyond the Brief
Most businesses jump straight into marketing tactics without first building the strategy that drives results. In this practical session, Kirsty Dagnall will explore why the most successful businesses don't spend more on marketing—they simply start with the right foundations.
Learn the key questions to answer before investing in Google Ads, social media, SEO or any marketing activity, and discover a proven framework to help your marketing budget deliver stronger returns. Through real-world examples and practical insights, you'll leave with a clearer approach to making every marketing dollar count.
Event details
- Date & time
- Wednesday, 12 August 2026
12:00 PM – 1:00 PM - Format
- Online
- Location
- Online
- Price
- Free