How to Tell If Your Marketing Is Helping or Hurting Your Growth

Presented by Simon Dell, CEO of Cemoh, and Danielle Coffin, Founder of My Marketing Makeover.

More content is going out than ever. Posts, ads, emails, all faster to produce thanks to AI. But more activity isn't the same as more growth, and most business leaders or owners can't actually tell the difference from the reports they're handed. If you've ever nodded along to a marketing update you didn't fully understand, or wondered whether the volume of content is masking a lack of real results, this session is for you.

Join Simon and Danielle for a practical session on how to tell whether your marketing (and your team or agency's growing use of AI within it) is actually helping your growth or quietly working against it. Drawing on 18+ years working on every side of the marketing table (corporate, agency, in-house, founder, consultant), Danielle will walk through the three-part framework she uses to determine whether your marketing is helping or hiding the gaps and the exact questions to bring to your next marketing conversation.

By the end of this session, you will:

1. Learn a simple way to tell if your marketing is fuelling growth or just producing activity

2. Walk away with the 3 questions to ask your marketing team or agency to know if their AI use is helping or hurting your growth

3. Leave with one thing to check or fix this week, before spending another dollar on marketing