Brand Can Wait: The Fractional CMO’s 90-Day Plan for Sales Buy-In
Stop leading with the brand deck. Make sales the hero in your first 90 days and earn marketing a seat at the P&L table.
Join Simon Dell, CEO of Cemoh and Brodie Milne, President, Fraction CMO at Mark1 Marketing, for our final live event of the year.
Most fractional CMOs start with what they can control and show: brand, website, conversion rates and engagement. The one area that makes them nervous is sales, because sales will take the credit. That’s the mistake.
The first 90 days belong to the sales team: what they think of marketing, what they’re missing, what your customers are missing, and what they need to close. Make sales the hero first and you earn the runway to do the creative work later. It’s how founders, CFOs and boards already think, and it’s the only way marketing gets real pull at the table.
You’ll leave with:
- The five questions to ask your sales team in week one
- How to tell a sales-first CMO from a brand-deck one
- The 90-day sequence that gets marketing a seat at the P&L conversation
Event details
- Date & time
- Wednesday, 2 December 2026
12:00 PM – 1:00 PM - Format
- Online
- Location
- Online
- Price
- Free