Marketing, MarTech
MarTech! How Does Yours Stack Up?
October 11, 2022
A Martech stack, short for marketing technology stack. How does yours stack up?
Learn MoreSEO is a rapidly changing space. This is because Google continuously seeks to improve the searcher experience and updates its algorithm hundreds of times per year.
In a nutshell, Google’s primary objective (other than profit) is to help people find the best and most relevant content as quickly as possible.
Some of the key changes from Google over the last few years to help them achieve this include:
The changes in search algorithms, increased competitiveness for SERPs real-estate (Search Engine Results Pages), combined in with the constant addition of new websites published every day, are making it increasingly difficult to “rank” and get organic good quality traffic for broad terms.
Fact of life.
In just the last few weeks, Google has taken this up another level and has made a big change to how they process queries with the release of their ‘Bert’ update.
So, what exactly is Google Bert? Well, there’s already a lot published about the release so I won’t regurgitate it here. Instead, I’ll encourage you to read this great article from Neil Patel on how Google Bert will affect content marketing.
The TLDR; of this article is:
While our SEO clients are up nearly 60% on average in organic traffic compared to last year, we want these improvements to continue over the coming years and we acknowledge that things are continuously changing.
Just as SEO changes, so do we. We don’t rest on our laurels.
Moving forward, we’ll be managing SEO a little differently:
Next week, our newest team member and SEO guru, Guy, will be reaching out to each of our SEO clients to get the ball rolling on this new approach.
Please let us know if you have any questions by contacting us.
Regards
Simon and Matt
Marketing, MarTech
A Martech stack, short for marketing technology stack. How does yours stack up?
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