A Real Marketing Strategy for Small Business
Finally, a practical marketing strategy for small business owners in Australia. No jargon, just real-world advice to help you connect with customers and grow.
The sweet spot for a LinkedIn image post? It's 1200 x 627 pixels, especially when you're sharing a link. But you know what? A simple square image at 1080 x 1080 pixels also looks super sharp and does the job really well. Honestly, just getting these dimensions right is your first, easiest step to making a great first impression. Easy win.
Why Your LinkedIn Image Size Actually Matters
Have you ever spent ages crafting the perfect graphic, hitting 'upload', and then watching in pure horror as LinkedIn just... chops off the most important bits? Yeah. You're not alone. I've been there. It’s that sinking feeling in your stomach that makes your professional content look… well, a bit messy.
But this isn't just about looking pretty. It's about making a real impact.
When you nail the image size, your message lands perfectly. Your brand looks polished. It’s like dressing for a job interview, isn't it? You wouldn't show up in a suit that's three sizes too big. The same rule applies here, and it's a big deal when you remember why LinkedIn still reigns for B2B marketing.
If you want to get a broader feel for the platform where all this stuff is so important, you can check out this resource for general LinkedIn platform information. Seriously, taking a few extra seconds to get the dimensions right is one of the easiest wins you can score on LinkedIn. Don't skip it.
Your Quick Guide to LinkedIn Image Sizes
Right, let's get straight to the numbers. I know you're busy and just need the specs, so think of this section as your go-to cheat sheet for nailing the most common LinkedIn image sizes.
We'll dive into the finer details for each type of post in a minute, but it’s worth taking a second to think about why this is so critical. It’s like a chain reaction.
It’s actually pretty simple when you think about it. A correctly sized image makes your message pop. That helps people remember your brand. And that ultimately drives better engagement. It all starts with that first visual impression.
Go ahead and bookmark this page. You'll thank me later. It’s the quick reference we all wish we had when we were fumbling around trying to figure this stuff out for the first time.
Optimising Single Images for Maximum Impact
The single image post is the absolute workhorse of LinkedIn. It’s your bread and butter. Get it right, and you’ll stop the scroll in its tracks.
So what's the magic number? LinkedIn's official recommendation is 1200 x 627 pixels. It seems a bit random, doesn't it? Like, why not a round number? But there’s a good reason for it. This specific landscape shape is perfectly optimised to look crisp and clean on both desktop and mobile feeds... without any of that weird, awkward cropping we all hate.
This really matters. Posts with images get up to 98% more comments. Crazy, right? Here in Australia, with so many of us glued to our phones while waiting for a coffee, nailing this size is critical for getting people to actually engage.
Of course, getting the technical specs right is only half the battle. A solid grasp of general graphic design principles can make all the difference between an image that gets ignored and one that gets noticed. And knowing this stuff is also incredibly helpful when you need to brief a designer to get what you want. Trust me on that one.
Creating Scroll-Stopping LinkedIn Carousels
Carousels are an absolute powerhouse on LinkedIn. They're amazing for storytelling and breaking down complex topics. When you do them right, they turn a dry presentation into a digestible, swipeable experience that people genuinely want to interact with.
But their magic really hinges on getting the visuals spot on.
Your go-to size should be a perfect square. Specifically, 1080 x 1080 pixels. Consistency here is everything. I mean everything. If your slides are different sizes, LinkedIn can crop them in weird and wonderful ways, completely derailing the flow of your story and making it feel broken.
Now for a little quirk you need to know about. LinkedIn carousels are actually uploaded as PDF documents. It feels a bit clunky, I know. But understanding this is crucial to making them work flawlessly every single time. It's one of those "if you know, you know" things.
Of course, a great carousel isn't just about the right dimensions. It's about guiding the viewer's eye from one slide to the next, which is where good design comes in. Applying principles of attention-grabbing content using visual hierarchy will make your carousels not just look good, but perform brilliantly.
Getting Your Articles and Company Page Looking Sharp
When you publish a LinkedIn Article, think of the cover image as the book cover for your big idea. It's your one shot. Your single chance to grab a reader's attention in a very, very crowded feed. You'll want to use an image that's 1200 x 644 pixels. This wide, almost cinematic canvas gives you plenty of room to make a strong first impression.
Your Company Page is no different. It's your brand's digital storefront. The two most important images here are your logo, which should be 300 x 300 pixels, and your cover photo. That cover photo is a bit of a tricky panoramic shape at 1128 x 191 pixels, but it's incredibly valuable real estate for reinforcing who you are and what you do.
It might seem like a small detail, but getting these images right has a huge impact. Recent data actually shows that articles with optimised images get 42% more views. If you want to dive deeper, you can read the full research about these crucial social media image sizes.
Yes, LinkedIn eventually jumped on the vertical format bandwagon. And while it never became as dominant as on other platforms, LinkedIn Stories and vertical video still offer a more casual, immediate way to connect with your professional network.
To make your content look native and professional here, you absolutely must use a 9:16 aspect ratio. The sweet spot for dimensions is 1080 x 1920 pixels.
Getting this right is surprisingly critical. In fact, research showed that correctly sized Stories on LinkedIn achieved a 55% higher completion rate. It makes sense, doesn't it? Anything else just results in those ugly black bars, immediately signalling you've just cross-posted from another platform without much thought.
Your Common LinkedIn Image Questions Answered
Alright, let's get into the nitty-gritty. When it comes to LinkedIn image sizes, there are always a few tricky questions that seem to trip everyone up.
We've seen them all, so we've put together the answers to those common head-scratchers right here. Consider this your go-to spot for finally getting some clarity on the details that matter.
