ATFA Members Exclusive: 60-Minute Complimentary Advisory Session with an Expert CMO
Grow Your Business With Clearer Marketing Direction.
Many businesses have grown through reputation and long-term relationships, and that foundation remains vital. But in a competitive market, a solid strategy helps protect margin, improve consistency, and clarify where future growth will come from.
This is not about doing “more marketing.” It is about ensuring your marketing activity supports commercial outcomes, strengthens brand credibility and reduces reliance on unpredictable lead sources.
Clarity on Growth, Focus, and Where to Act Next
You’ll walk away with clearer priorities, a sharper view of where marketing effort is misaligned, and a stronger understanding of what needs to change to unlock momentum. The session is practical, commercially grounded, and focused on decisions, not theory, so you'll leave with direction you can act on immediately.
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Because clarity drives profit
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Progress isn’t limited by effort or ambition. It’s limited by focus. This advisory helps you cut through competing priorities, challenge assumptions, and identify where strategic clarity will unlock disproportionate commercial impact.
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Because experience matters
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This is not just theoretical thinking. This advisory offers direct access to seasoned marketing and commercial insight, grounded in real-world decision-making, accountability, and the realities of running complex organisations.
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Because timing changes everything
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Strategic insight, delivered at the right moment, can dramatically alter a business’s trajectory. This advisory is designed for business leaders who understand that a single, well-judged decision can outperform months of activity.
Simon Dell
With over 20 years of expert marketing experience, Simon has mentored 350+ business owners as part of the Queensland Government's Mentoring for Growth program. As possibly one of the most experienced SME advisors in Australia, you can now tap into his expertise for your business.
He's the founder and CEO of Cemoh, host of multiple business podcasts, and a mentor who truly understands both the practical realities of running a business and the strategic thinking required to grow one.
He has stood on stage and spoken on behalf of dozens of organisations, including Facebook, earning a reputation for being clear, direct and incredibly practical. His advice isn't theoretical — it's grounded in real-world experience.
Kristy Hunter
As a seasoned CMO and the founder of Hunter Marketing Co. Kristy understands the power of marketing for the success of forward-thinking businesses and specialises in crafting innovative growth strategies and plans.
Kristy combines traditional marketing experience with leading-edge tactics to guide and deliver tangible and measurable results for businesses, bringing an integrated approach to creating marketing plans that drive real and measurable results for SMEs.
Living by the mantra of “teamwork makes the dream work”, Kristy is a big believer that collaboration, communication, open-mindedness, and customer centricity are key to success when implementing and growing any marketing plan.
Having worked with and consulted for brands like the Royal Flying Doctor Service, Lorna Jane, Queensland Cricket, and Subway, Kristy brings a unique skill set that enables the effective - and creative - answer to complex problems.
Tommy Holt
Tommy is an award-winning senior marketing and communications executive with a proven record of leading high-performance teams and driving brand growth.
He has over a decade of leadership experience in marketing, communications and branding roles across a diverse range of industries, including Woolworths Group, and has created industry-leading marketing programs that have delivered significant ROI.
His experience extends across leadership roles in the internal, external and digital communication fields through to branding, public relations, customer experience and strategic planning.
Tommy attacks every project with equal measures of flexibility, adaptability, expert technical knowledge, teamwork and humour.
Ready to get started?
This complimentary 60-minute strategy advisory is available only to members of the Australasian Timber Flooring Association. Receive practical, senior-level marketing insight tailored to your timber flooring business.