2025 Marketing Consultant Rate Guide
Comprehensive analysis of marketing consultant rates across Australia in 2025. Compare day rates, hourly rates, and market trends for key marketing positions.
Chief Marketing Officer Consultant
Across All Consultants
Roles Analysed
Key market insights
Make confident hiring decisions with up-to-date market rates from our network of pre-vetted marketing consultants.
Our analysis of 19 different marketing job roles shows the market average at $746 per day. Chief Marketing Officer consultants lead at $1,453, while Social Media Coordinator consultants average $451.
The widest rate variation is seen in Chief Marketing Officer roles, ranging from $629 to $2,200. Rates exclude GST but include superannuation and leave entitlements.
Marketing consultant rate distribution
Statistical distribution of marketing consultant rates across all roles, showing the average rate and standard deviations.
The bell curve shows the distribution of daily rates for marketing consultants
- The average rate is $746 per day
- 68% of rates fall between $629 and $2,200 per day (±1σ)
- 95% of rates fall between $399 and $2,200 per day (±2σ)
- Rates outside this range often indicate highly specialised expertise or unique market conditions
Marketing consultant rates by category
Explore current rates for marketing consultants across different categories. These rates represent what businesses typically pay for experienced consultants excluding GST.
Leadership Roles
- Chief Marketing Officer $1,453
- Marketing Manager $701
- Digital Marketing Manager $674
Strategic Roles
- Brand Strategist $1,054
- Marketing Strategist $843
- Digital Marketing Strategist $760
- Content Strategist $638
- Public Relations Specialist $723
Specialist Roles
- SEO Specialist $747
- PPC Specialist $574
- Social Media Manager $566
- Social Media Coordinator $451
Creative Roles
- Content Creator $618
- Copywriter $648
- Graphic Designer $602
- Photographer $1,014
- Videographer $1,167
Coordination Roles
- Marketing Coordinator $487
- Digital Marketing Coordinator $452
Marketing consultant rates by role
Comprehensive breakdown of consultant rates for each marketing role. These rates exclude GST and represent the total investment for engaging a marketing consultant in each specialty.
| Consultant Role | Average Daily Rate | Min Daily Rate | Max Daily Rate | Variance (Std Dev) | Details |
|---|---|---|---|---|---|
| Chief Marketing Officer | $1,453 | $629 | $2,200 | $568 | View analysis → |
| Videographer | $1,167 | $650 | $1,500 | $454 | View analysis → |
| Brand Strategist | $1,054 | $470 | $1,999 | $558 | View analysis → |
| Photographer | $1,014 | $549 | $2,650 | $916 | View analysis → |
| Marketing Strategist | $843 | $350 | $1,350 | $219 | View analysis → |
| Digital Marketing Strategist | $760 | $350 | $1,750 | $285 | View analysis → |
| SEO Specialist | $747 | $559 | $1,110 | $199 | View analysis → |
| Public Relations Specialist | $723 | $470 | $870 | $144 | View analysis → |
| Marketing Manager | $701 | $400 | $1,350 | $196 | View analysis → |
| Digital Marketing Manager | $674 | $390 | $1,050 | $148 | View analysis → |
| Copywriter | $648 | $399 | $949 | $142 | View analysis → |
| Content Strategist | $638 | $450 | $950 | $168 | View analysis → |
| Content Creator | $618 | $350 | $950 | $187 | View analysis → |
| Graphic Designer | $602 | $330 | $1,350 | $179 | View analysis → |
| PPC Specialist | $574 | $450 | $814 | $148 | View analysis → |
| Social Media Manager | $566 | $380 | $800 | $138 | View analysis → |
| Marketing Coordinator | $487 | $390 | $850 | $124 | View analysis → |
| Digital Marketing Coordinator | $452 | $374 | $629 | $66 | View analysis → |
| Social Media Coordinator | $451 | $399 | $549 | $56 | View analysis → |
Frequently asked questions
Have more questions about our marketing consultant rates? Contact us and we'll help you find the right consultant for your needs.
- What is included in the daily rate?
- Marketing consultant daily rates exclude GST and represent the total after tax cost to businesses. Rates typically cover a full day of consulting work (up to 8 hours) and include the consultant's expertise, time, and standard deliverables.
- What factors influence consultant rate variations?
- Consultant rates vary based on experience level, location, industry expertise, and project complexity. The standard deviation indicates the typical variation from the average rate, with higher values showing more price flexibility in the market.
- How current is this rate data?
- Our consultant rate analysis is updated regularly based on actual rates from our network of active marketing consultants. The current data reflects 2025 market rates across Australia.
- Are these rates negotiable?
- Yes, rates can be negotiated based on project scope, duration, and specific requirements. The rates shown represent market averages, and individual consultants may adjust their rates for long-term engagements.
- What qualifications do your consultants have?
- Our marketing consultants are pre-vetted professionals with extensive industry experience. Many hold relevant marketing qualifications and have proven track records in their specialties.
- How do I engage a consultant?
- Contact us to discuss your needs and we'll match you with suitable consultants from our network. We handle all contracting, invoicing, and relationship management to ensure a smooth engagement.
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