Getting Content to Work For Your Business, Not Against it with Brad Smith

It's all about content! How often do we hear that as marketers, but do we really know what that looks like in practice? Is it about volume, keyword research, backlinks or quality? Simon talks with the CEO of Codeless & Wordable, Brad Smith, who is all about content, the creation, production and optimisation. Giving his insights on the do's and don't when creating content. How best to use your content to work for your business and not against it. Brad also takes us through what makes up good content, what to avoid when creating content and how to use content to boost your ROI.

Transcript

Coming soon.

Featured episodes

Mike Doyle Podcast

PODCAST EP 66

Mike Doyle

Simon chats with Mike Doyle, Head of Marketing at City Beach.

Listen Now
LinkedIn podcast

PODCAST EP 15

How To Price Your Business with Kym O’Gorman

On Episode 15 of the Paper Planes Podcast Simon chats about how to price your business with Kym O'Gorman.

Listen Now