Yi Ning Lee
Digital Marketing Coordinator
Results-driven Marketing and HR Professional with Multilingual Skills
About
Results-driven and detailed-oriented Marketing and HR professional with experience in digital marketing, data analysis, and strategic communication across various industries. Skilled in CRM, SEO, GA4, Adobe Creative Suite, social media, and campaign management. Holds a Master’s in Business (Marketing & HR) and fluent in English, Malay, Mandarin, and Cantonese.
Experience
Queensland Tourism Industry Council (QTIC)
Marketing/ HR Internship (2024 – 2024)
Researched market trends, developed marketing strategies, and analysed data using GA4. Implemented SEO and social media campaigns to enhance tourism initiatives for the upcoming Olympics. Presented data-driven recommendations to senior management.
UQ Student Staff Partnership (SSP)
Student Advisor, Paid Internship (2024 – 2024)
Collaborated on marketing campaigns, managed social media accounts, organised events, gathered student feedback, and represented UQ at conferences to discuss student engagement strategies.
UQ BEL (Business, Economics, Law) Teaching & Learning
Student Representative (2024 – 2024)
Collaborated on branding initiatives, provided market insights, and supported student engagement campaigns to drive participation and community building.
Pandora AU
Retail Assistant (2023 – Present)
Enhanced customer journey, analysed customer preferences to optimize sales, supported marketing initiatives, and collected feedback to inform future strategies.
Wholesale Interiors, Inc, USA
Junior E-commerce Merchandiser/ Account Manager (2021 – 2022)
Optimised product presentation, conducted pricing and sales analyses, managed EDI integration, maintained customer portals, and facilitated strong vendor and client relationships.
Key Skills
Software & Tools
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