Tyson Mahon
Brand Strategist
Experienced Senior Marketing Leader with Proven Track Record in Brand Growth and Integrated Marketing
About
Senior marketing and creative leader with over 15 years of experience in top agencies and client-side roles. Proven track record in leading brand, growth, and integrated marketing programs for national and global brands like Qantas, NRMA, Diageo, Hyundai, PepsiCo, Lion, and Vodafone. Skilled in strategy development, customer insight translation, and team leadership, with a focus on brand, digital, CX, loyalty, and partnerships.
Experience
Knobby
Head of Marketing & Creative (2025 – 2026)
Led brand and growth strategy delivering record Q2 sales performance and built a new strategic brand platform. Developed messaging frameworks and owned agency leadership for improved results. Managed complex portfolios including Diageo and Superloop.
Leo Burnett
Group Business Director (2024 – 2025)
Led brand and community programs for Bundaberg Rum and Superloop 2.0 brand work. Delivered CRM and loyalty strategy for Johnnie Walker and managed account service and CX initiatives for Hyundai and Genesis.
Innocean
Group Business Director (2023 – 2024)
Resolved inefficiencies and returned Hyundai account to profitability. Delivered national product launches and improved operational discipline. Led strategic ownership across PepsiCo and Lion portfolios.
Akcelo
Business Lead (2021 – 2023)
Led development and launch of the SnackBack app and omnichannel platform strategy for PepsiCo. Grew relationships and led strategic ownership across the PepsiCo portfolio.
CHEP
Senior Business Director (2020 – 2021)
Delivered onboarding journey work, led Sloways project, and executed go-to-market initiatives for NRMA. Owned strategic partnerships for Qantas Frequent Flyer.
Qantas Frequent Flyer
Partnerships Marketing Manager (2017 – 2020)
Launched Samsung partnership, recovered Vodafone plan uptake, and reinvigorated Jaguar Land Rover partnership. Built partner narratives and activation playbooks.
M&C Saatchi
Senior Account Manager (2016 – 2017)
Handled Freedom Furniture, Lexus, and Fairfax accounts. Gained exposure to brand to CRM integration and full-funnel thinking.
DDB / RAPP
Account Manager (2014 – 2016)
Managed Westpac, BWS, and SC Johnson accounts. Developed expertise in insight-led strategy, segmentation, and omnichannel orchestration.
Vive Group
Account Executive (2013 – 2014)
Managed property campaigns. Established foundations in ATL/BTL delivery, suppliers, budgets, and timelines.
Badjar Ogilvy
Account Coordinator (2012 – 2013)
Handled BMW and MINI accounts, gaining experience in premium brand stewardship and retail marketing execution.
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