Taylor Robinson
Brand Strategist
Experienced Marketing Consultant with Expertise in Paid Campaign Management and Content Strategy
About
Taylor Robinson is a skilled Marketing Consultant with expertise in paid campaign management, Facebook/Instagram Ads, PPC/Google Ads, agency/stakeholder management, analytics & data reporting, content strategy & marketing, marketing automation & remarketing, landing page optimization, and event planning. Graduated with honours scholarship offer from Griffith University with a Bachelor of Business in Marketing. Holds certifications in Google Ads (Search & Display), Google Analytics, and LinkedIn Ads. Proven track record in client account management, campaign management & strategy, website analytics, on-page SEO, A/B testing, and marketing automation. Experience in e-commerce, lead generation, content marketing, performance marketing funnel architecture, and multi-channel campaign management.
Experience
Queensland University of Technology
Marketing Consultant (Faculty of Business & Law) (2021 – Present)
Dale Carnegie 3-Day Immersion Course in Facebook Ads, Google Ads Search & Display, LinkedIn Ads, Marketing Strategy & Consultation.
ModSquad
Community Manager (2020 – Present)
Website CMS & Maintenance (Wordpress), Facebook Ads, PPC Google Ads, Search Engine Optimisation, Content Writing, Marketing Campaign Production, Electronic Database Mailing.
Empowering Events
Digital Marketing Specialist (2020 – 2021)
Client account management, Facebook Ads (350% ROI), PPC Google Ads (400% ROI), Campaign management & strategy, Project management, Website analytics & data reporting (Google Analytics), On-page SEO strategy & execution, Campaign strategy, Google Optimize A/B Testing, Marketing Automation & Remarketing (Ontraport/Active Campaign/Zapier), Landing Page Optimisation & Design (Clickfunnels/Kajabi/Wordpress), Email marketing.
Volt Edge
Digital Marketing Coordinator (2019 – 2020)
Multi-channel Campaign Management, Paid Performance Marketing, Content Marketing, Recruitment Event Planning & Management, Email & CRM Marketing, Reporting & Data Analytics, Acquisition & Remarketing strategy, Agency Stakeholder Management.
Everthought Education
Marketing Coordinator (2018 – 2019)
Lead generation, Landing page optimisation (Wordpress), Facebook Ads, PPC Google Ads, Campaign Management, Content Marketing, Website CMS Maintenance (Wordpress), Marketing Automation (Hubspot CRM), Performance marketing funnel architecture, Reporting & ROI Tracking (Google Analytics.
Business Clicks Marketing
Digital Marketing Assistant (2017 – 2018)
Project management, Client liaison, Project delegation, Data entry.
Hype Creations
Digital Marketing Project Coordinator (2016 – 2013)
Lead generation, Landing page optimisation (Wordpress), Facebook Ads, PPC Google Ads, Campaign Management, Content Marketing, Website CMS Maintenance (Wordpress), Marketing Automation (Hubspot CRM), Performance marketing funnel architecture, Reporting & ROI Tracking (Google Analytics.
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