Storm Jarvie
Marketing Strategist
Strategic Product Leader with 15+ Years of Experimentation Expertise
About
Storm Jarvie is a Growth Product and experimentation leader with over 15 years of expertise in experimentation and team management. He has driven over $75M in incremental revenue through data-driven experimentation with a 20:1 ROI on team investment. Storm excels in strategic product leadership, cross-functional collaboration, impact-driven execution, and customer insight to make data-informed decisions. His skills include marketplace growth, advanced analytics tools, and conversion optimization. Storm holds a Post Graduate Diploma in Web Development and a Bachelor of Arts in Digital Communications with top honors.
Experience
Bupa
Senior Optimisation Manager (2021 – 2025)
Led a high-performing experimentation product squad at Bupa, driving $72M in incremental revenue through strategic experimentation and cross-functional collaboration. Mentored product managers and stakeholders to deliver 80 experiments and utilised AI tools for pattern identification in data analysis. Awarded Experimentation Culture Awards for Rising Star.
Deep Blue Company
Conversion Optimisation Specialist (2021 – 2021)
Implemented in-house experimentation to drive lead generation, delivering $300k gross profit in 4 months while saving $20k per month by reducing agency dependencies. Utilised Google Optimize, Fullstory, and Google Analytics for growth strategies.
Big Red Group
Ecommerce Product Lead and Analyst (2018 – 2021)
Improved customer lifetime value and experience by introducing data-informed strategic thinking, resulting in $350K gross revenue over 9 months. Utilised tools like Google Optimize, Fullstory, Google Analytics, and Amplitude for growth strategies and customer understanding.
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