Sasha Mukhin
Digital Marketing Manager
Experienced Marketing Professional with Expertise in Strategy Execution and Customer-Centric Innovation
Summary
With a Bachelor of Media and additional courses in Data Science and Digital Marketing, I have a strong background in marketing strategies. My expertise includes content management systems, email marketing, social media management, and digital advertising. I have excelled in roles as a Marketing Strategist at Thomson Reuters, Digital Marketing Specialist at Hanwha Energy Retail, Marketing Manager at GradConnection and InnerOrigin, with achievements in exceeding targets, boosting blog traffic, and developing COVID-19 marketing strategies.
Experience
Thomson Reuters
Marketing Strategist (2021 - 2023)
Championed legal software strategies exceeding targets by 152% with 56% attributed to marketing. Boosted blog traffic by 5% in three months and tripled PPC conversions.
Hanwha Energy Retail
Digital Marketing Specialist (2019 - 2021)
Developed a comprehensive COVID-19 Digital Marketing Strategy in collaboration with the Chief Marketing Officer. Created targeted content based on customer personas.
GradConnection
Marketing Manager (2018 - 2019)
Led B2B and B2C marketing activities across multiple regions, managed digital spend, and devised acquisition strategies.
InnerOrigin
Marketing Manager (2017 - 2018)
Orchestrated successful events, impactful webinars, website enhancements, and engaging Social Media campaigns. Recruited and led a dynamic marketing team.