Sandy Milner
Marketing Strategist
Experienced Global Partnership Marketing Expert, Business Owner and Lifestyle Coach with Award-Winning Success
Summary
Sandy Milner is an innovative marketer and strategic director with 25 years of experience in sponsorship and partnership marketing, working with global brands and prestigious events.
She was formerly Co-founder & Director of UK award-winning agency Bright Partnerships, leading strategic planning, insights and integrated marketing working with global brands, rights holders and talent across properties including Rugby World Cup, Formula One, Formula E, Olympic Games, UEFA Euro Championships, Tour de France, Universal Music, Abbey Road Studios, European Fashion Weeks, eSports, Sundance and Berlin International Film Festivals. Sandy was Head of Lifestyle, Content & Entertainment divisions for the agency, leading teams and creating global sponsorship strategies for F&B, Fashion, Automotive, Tech & Financial Services brands including DHL, LVMH, Castrol, HP, SAP, Visa, and Canon. She has received industry awards and managed high-value portfolios for companies like American Express and St George Bank.
Sandy is also the Founder & Director of Lifestyle Fizziology, focusing on energy management workshops and coaching. She has a passion for energising people and brands.
Experience
Bright Partnerships
Co-founder & Director (2023 - current)
Led lifestyle, content, and entertainment divisions, spearheading global strategies for F&B, Fashion, Tech, and Financial Services brands. Created rebrand strategy for LVMH's Glenmorangie and received industry awards for innovative campaigns.
Lifestyle Fizziology
Founder & Director (2014 - 2022)
Led integrated marketing, strategic planning, and global campaigns. Developed brand partnerships for global clients like DHL, LVMH, and Castrol, introducing data and insights capabilities. Sustained profitable business through COVID-19 downturn.
GMR Marketing
Client Services Director (2013 - 2014)
Managed sponsorship portfolios exceeding €100M for global client HP, member of agency Leadership & New Business teams.
St George Bank
Sponsorship Manager (2012 - 2013)
Managed sponsorship strategy and rights portfolio for events like OpenAir Cinema and rugby teams. Led the 150th anniversary celebrations and High Performance programme for Sydney 2000 Olympics.
Traffik Marketing
Account Director (2010 - 2012)
Managed key client relationships for St.George Bank, DHL 2011 RWC, Bupa, and Visa.
Experience Worldwide
Account Director (2007 - 2009)
Managed global sponsorship portfolios exceeding €50M for clients like SAP, LVMH & Visa.
American Express
Client Manager (2005 - 2007)
Managed high-value merchant portfolio worth over £5M, curated marketing collaborations and benefits for Cardmembers.
Octagon
Event Manager (2000 - 2002)
Involved in motorsport events including the Australian Safari, Aus GP F1 Rally, Bathurst V8s, and appearances for Peter Brock.
Athletics Australia
High Performance (1999 - 2000)
Managed the High Performance programme in preparation for Sydney 2000 Olympics.