Ruwan Wellalage

Managed lead generation activities for APAC, supervised a marketing budget, implemented marketing programs for SMB expansion, and achieved significant growth in pipeline and contribution margin. Collaborated with strategic vendors and created high-performing customer stories for RingCentral.

Led a high performance marketing team for the CT Group, developed and executed strategic marketing plans, collaborated with internal and external partners, managed vendor relationships, and analysed marketing performance data to optimise strategies. Achievements include restructuring marketing teams, increasing engagement on social platforms, and developing integrated marketing strategies.

Led the marketing function, developed and executed marketing strategies, worked with partners to establish co-branded marketing plans, and drove inbound qualified leads for the business.

Provided cost reduction strategies, managed marketing budget, and implemented integrated marketing programs to drive lead generation for SMB expansion.

Managed marketing and communications functions, built marketing capability, and implemented successful lead generation events.

Managed APAC marketing, marketing automation, CRM, inbound marketing, and lifecycle marketing. Scaled marketing activities and technology to enable sales growth.

Managed campaign managers, developed strategies to increase engagement, and set up marketing operations and strategy for lead generation.

Led a team of marketing, communications, and student recruitment staff, delivered marketing and recruitment strategies, and redeveloped the CAP web resulting in increased preferences for courses.

Managed marketing campaigns, communications, PR, media, and student communication initiatives. Implemented marketing automation capability with Salesforce, developed content strategies, and managed crisis communication.

Managed direct marketing and customer engagement strategies for The Age and Sydney Morning Herald subscriptions. Implemented subscriber renewal strategies and managed subscriber benefits programs.

Managed direct marketing and lead generation programs across the Asia Pacific region. Tested and maintained data integrity in CRM systems.

Conducted customer demonstrations, coordinated product events, prepared go-to-market initiatives for Oracle solutions, and collaborated on sales initiatives with partners across the APAC region.