Ruth Faulkner
Content Strategist
Experienced Global Content Manager & Brand Leader with Strategic Expertise in Content & Social Media
About
Ruth Faulkner is a strategic content manager and brand leader with extensive experience in global content management, social media strategy, and account direction. She has worked with top-tier clients like Barclays and Deloitte, delivering revenue growth and innovative content programs. Ruth founded Toucan Content, a successful advisory business, and currently serves as a Board Director at Studio Lutalica, leading rebranding efforts. Passionate about feminist and queer advocacy, she has also excelled as a marketing lead for a sustainability charity and as a key figure in favela advocacy. Ruth is a skilled writer, data-driven marketer, and a dedicated team leader with a strong foundation in journalism and history.
Experience
Toucan Content
Board Director (2023 – Present)
Supporting the growth and management of the world’s first Queer and feminist design agency, including leading the rebrand, messaging, and outreach strategy at Studio Lutalica.
Toucan Content
Founder & Content/Comms Strategist (2019 – 2023)
Started Toucan Content to be a trusted partner to small and large businesses and charities. Supported complex global businesses from Deloitte, AXA, MagMutual, Fulton Hogan, and charities/purpose-led organisations such as The Kids Network and the International Paralympic Committee. Oversees a freelance collective of designers and copywriters, acting as strategist extension to clients across UK, Europe, and Australia.
Accenture
Head of Content, Account Director (2019 – 2022)
Member of Senior Leadership Team. Built this new department with annual revenue of £1.1million, managing a team of four, building content strategy products, owning client relationships, driving content production and thought leadership. Leading our most complex global clients inc. Barclays, Hilti, Deloitte, and Lonza. Won FIFA as new business driving over £900k revenue alone. Trusted as a strategic creative and brand partner to clients.
Accenture
Global Content Manager (2017 – 2019)
Content manager in the global brand team with focus split between supporting content for multi-country campaigns and always-on content pipeline with supporting social media strategy. Grew social media channels across Facebook, Instagram & LinkedIn and developed mass content programmes.
Rio 2016 Olympic Games
News Service Editor (2016 – 2016)
Responsible for 50 Games-time writers, ensuring nuanced and accurate news coverage, interviewing Paralympic athletes, and advocating for more Paralympic stories.
TMP Worldwide Advertising
Project Manager (2012 – 2014)
Joined as a project manager for advertising clients, managed a £1.3 million project for Lloyds Banking Group and seconded in-house for Deutsche Bank managing their Europe experiential events.
London 2012 Olympic Games
Reporter (2012 – 2012)
Worked as part of the Newsdesk at Podium, creating print content, video, and photography for the Higher and Further Education Unit for the London 2012 Olympic and Paralympic Games.
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