Rob Hoath
Chief Marketing Officer
Fractional CMO & AI Marketing Innovator with 25+ Years of Growth Experience
Summary
With over 25 years of marketing leadership experience, I currently serve as a Fractional CMO for Hello Harry The Burger Joint, as well as advising several other clients on digital strategy, paid media, CRO, AI, and marketing automation.
My recent focus has been on developing and implementing AI-driven solutions, including a missed-call AI SMS reply service and AI voice ordering systems soon to be trialled across Hello Harry stores. Alongside this, I actively manage Meta and Google Ads campaigns and guide clients on optimising conversion funnels.
Throughout my career, I have held senior CMO roles, founded and scaled multiple tech startups, and successfully exited these ventures. This blend of strategic vision and hands-on technical execution allows me to deliver measurable growth while future-proofing businesses through innovation.
Experience
Hello Harry The Burger Joint
Fractional CMO (2021 - current)
Fractional CMO – Hello Harry The Burger Joint
Lead the national marketing strategy for a growing Australian burger franchise. Oversee brand positioning, paid media (Meta & Google Ads), conversion optimisation, and loyalty initiatives across multiple locations. Recently spearheaded the integration of AI solutions, including a missed-call SMS automation and the upcoming trial of AI voice ordering, while driving continuous growth through digital campaigns, local partnerships, and customer experience innovation.
Desygner
Chief Marketing Officer (2020 - 2021)
Managed digital marketing acquisition strategies.
Amateur Golf Challenge
Founder (2014 - 2017)
Amateur Golf Challenge (AGC) is a world-first golf competition format. AGC rewards golfers with a GA handicap and Golflink number who beat their handicaps in club competition rounds.
AGC was developed to help make golf competition rounds more exciting and rewarding for club golfers. As well as benefiting the golfer, AGC offers new revenue streams for golf clubs and benefits the game of golf in general.
AGC members who beat their handicaps in any club competition round share in the Australian-wide daily prize pool. All players who beat their handicaps share evenly in the prize pool.
m Connect Pty ltd
Founder and CEO (2005 - 2010)
Rob found mConnect in 2005, a consumer mobile content distribution business.