Rishika Ragesh
Digital Marketing Strategist
Dynamic professional in Branding, Strategy, and Digital Marketing with Global Experience
Summary
I am a marketing and strategy professional and creative director with five years of experience working with global advertising agencies and internationally recognised brands such as Cartier, Nike, YSL, and WPP Group.
My experience spans across Dubai and Australia, where I work with both small and large businesses to create campaigns and brands that not only look good but deliver real impact, drive engagement, and convert audiences into loyal customers.
Experience
Devox
Brand & Marketing Manager (2024 - current)
-Lead end-to-end brand strategy, positioning, and go-to-market execution across digital and physical touchpoints
-Develop and manage integrated marketing campaigns across social media, website, paid ads, and email marketing
-Oversee creative direction for brand assets including website, social content, campaigns, packaging, and sales collateral
-Analyse marketing performance using data analytics to optimise ROI and customer acquisition
-Manage cross-functional collaboration with designers, developers, sales teams, and external vendors
WPP- Wunderman Thompson/vML
Associate Creative Director (2023 - 2024)
-Led creative and campaign development for global brands including Cartier, Saudi German Hospital, Nike, Coca-Cola
-Collaborated with cross-functional teams across strategy, accounts, production, and digital
-Head creative direction across digital campaigns, social content, websites, and branded films
-Contributed to global brand strategy, campaign frameworks, and integrated marketing rollouts
-Directed designers, copywriters, and creatives to ensure brand consistency and execution quality
-Analysed engagement, reach, and conversion performance to optimise creative output
Chalhoub Group
Marketing & Brand Strategist (2022 - 2023)
-Worked on brand strategy and marketing execution for global luxury and beauty brands within the Chalhoub Group portfolio
-Led consumer research, regional market analysis, and competitive benchmarking
-Developed seasonal marketing strategies aligned with international brand guidelines
-Partnered closely with region and global brand teams, retail, and digital departments
-Supported regional product launches, omnichannel activations, and influencer collaborations
-Managed performance reporting across digital, retail, and e-commerce platforms
Yves Saint Laurent, Dubai
Digital Marketing Co-ordinator (2020 - 2022)
Managed digital marketing execution for Yves Saint Laurent Beauty across the UAE
Supported paid media, social media, CRM, and e-commerce campaigns
-Coordinated digital launches, seasonal activations, and retail promotions
-Managed influencer executions, content scheduling, and community engagement
-Assisted with paid advertising optimisation across Meta and Google platforms
-Analysed digital performance to improve engagement, traffic, and conversions
Tools and platforms: Meta Ads Manager, Google Ads, Google Analytics, Salesforce CRM, Shopify, Adobe Creative Suite, Sprinklr