Riley Harding
Digital Marketing Strategist
Creative Digital Marketer | Content, Copywriting & Design 💡
Summary
Hi there! 👋
I’m Riley, and I’ve been freelancing as a Graphic Designer and Content Creator for the past 9 years. I’m super passionate about digital marketing, content creation, copywriting, graphic design, advertising, and anything that involves creativity. I’m always looking for the opportunity to blend my professional experience with brands that are passionate about what they do, to help produce excellent results and a great online and social presence.
My experience as a Digital Marketing Specialist taught me the value of data-driven decision-making. I have dived deep into Meta Ads, and Email & SMS marketing, achieving remarkable results in terms of customer acquisition and conversions. I also have a background in graphic design, freelancing for nine years. This offered me the creative freedom to experiment with design concepts, both digital and print. I am well-versed in Adobe Suite, Canva, and have experience with website design, EDMs, and CMS.
Experience
Bright Red Marketing
Digital Marketing Assistant (2024 - current)
- Control digital marketing ads through Meta Business Suite Ads Manager for e-commerce brands.
- Keep track of campaigns and analyse audiences and ads.
- Graphic design and video editing creation for campaigns.
KH Designs
Content Creator & Digital Marketer (2021 - current)
- Implemented social media/digital marketing strategy.
- Increase in workshop sales and online sales due to online presence.
- Photography and Videography for social media content.
Progressive Franchising Partnerships
National Marketing Manager (2021 - 2023)
- In charge of all Marketing for franchise brands including Burrito Bar, Hell Pizza AU, Sweet Republick, Smokin Burgers n' Ribs.
- Biggest store launch and store sales with Burrito Bar Warwick.
- Rebranded Sweet Republick and implemented a Marketing relaunch plan.
- Launched Hell Pizza AU in 2023, managed all Marketing.
- Manage 63 stores Marketing and 80+ social media pages.
The Good Guide
Content Creator (Intern) (2020 - 2020)
- Created logos and websites for start-up businesses.
- Wrote a variety of articles and blogs.
- Created and implemented social media strategies for start-up
businesses.
R.H. Creative
Graphic Designer & Digital Marketer (2016 - current)
- Implemented social media/digital marketing strategies for multiple businesses.
- Graphic design and content creation for all social media across Adobe Suite, Canva, etc.
Qualifications
Bachelor in Business (Advertising) (2020)
Queensland University of Technology
Bachelor of Creative Industries (Graphic Design) (2020)
Queensland University of Technology