Pranesh Nair
Digital Marketing Strategist
Digital & Marketing Operations Leader | Driving Growth Through Martech, CX, and Automation
Summary
Proven leader in digital transformation and marketing operations with experience across loyalty, e-commerce, and enterprise technology. Skilled in martech and adtech strategy, customer lifecycle personalisation, and automation at scale. Adept at building high-performing teams, managing vendor partnerships, and delivering measurable impact through data-driven decision making.
Experience
Cashrewards
General Manager – Digital (2024 - current)
- Led the digital transformation of customer engagement, delivering personalised experiences across all channels.
- Oversaw core platforms including CDP (Hightouch & M-Particle), CEXP (Braze) and content infrastructure, embedding AI and predictive modelling into the personalisation roadmap to drive lifecycle conversion and engagement.
- Championed marketing operations automation by streamlining campaign workflows, introducing self-service capabilities and enhancing data-driven decision-making across channels.
- Built and scaled cross-functional teams spanning data, martech and CX, while shaping strategy with senior stakeholders, managing vendor partnerships and accelerating delivery through Agile and Lean practices.
Flybuys (Loyalty Pacific
Head of Digital Marketing & Customer Operations (2021 - 2024)
- Defined and executed the strategic vision for martech and adtech innovation while leading enterprise-wide initiatives in marketing automation, data integration and customer communications.
- Directed cross-functional squads and transformed the Flybuys service centre by optimising IVR and call centre platforms, streamlining processes and embedding automation to improve support and efficiency.
- Oversaw the offer management ecosystem, integrating platforms into point-of-sale systems to connect online and offline experiences (app, web and in-store redemption).
- Acted as the enterprise martech and adtech subject matter expert, bridging business and technical execution while ensuring operational excellence and campaign delivery at scale.
Flybuys (Loyalty Pacific)
Digital Operations Manager (2018 - 2021)
Oversaw end-to-end digital operations, driving efficiencies in marketing automation, data integration, and customer communications. Partnered with cross-functional teams to optimise platforms, streamline processes, and enhance digital customer experiences.
Oracle
Senior Project Manager – Martech (2017 - 2018)
- Led implementation of Oracle Marketing Cloud solutions for enterprise clients, managing both technical delivery and commercial strategy to ensure business value.
- Partnered with senior stakeholders including C-level executives to translate complex requirements into scalable automation solutions that enhanced efficiency and speed to market.
- Oversaw technical implementation across marketing automation platforms while providing expert advice on direct marketing and channel strategy.
- Balanced commercial priorities with project delivery through budget management, financial forecasting and stakeholder alignment within demanding timelines.