Pete Dillon
Marketing Manager
Experienced marketing and communications leader with diverse industry expertise.
About
Senior marketing and communications leader with over 20 years of experience across hospitality, media, consulting, and not-for-profit sectors. Skilled in brand strategy, media relations, campaign planning, digital marketing, team leadership, and partnerships. Known for strategic clarity, storytelling expertise, and effective operational leadership. Extensive background in broadcasting, event hosting, and community board roles. Founder of Scoffer Magazine. Experienced consultant, hotel owner, digital project manager, and marketing specialist. Proven track record in developing integrated campaigns, providing senior counsel, and driving commercial outcomes.
Experience
Hotel Canberra
Owner/General Manager (2022 – 2025)
Owned and managed a boutique hotel in regional Victoria, transforming it into a hub of fine dining and casual luxury. Oversaw food and beverage outlets, rooms, catering, and events, achieving operational success and positive customer experiences.
Delia Group
Head of Marketing (Contract) (2022 – 2022)
Led marketing strategy and execution for hospitality and retail brands. Developed campaigns to increase customer acquisition, visitation, and brand visibility, aligning marketing activities with commercial goals.
WE Communications
Digital Project Manager (Contract) (2020 – 2021)
Managed digital and communications projects for corporate and government clients. Coordinated teams and suppliers, supported campaign planning, and ensured project delivery within scope and budget.
Bolton Clarke
Senior Marketing and Communications Specialist (Contract) (2018 – 2019)
Led communications activities for aged care and community services portfolios. Developed content and campaigns to drive engagement, worked on brand consistency, and collaborated with stakeholders to achieve organisational growth.
Scoffer Consulting
Marketing, Brand and Communications Consultant (2009 – Present)
Founder and principal consultant specialising in marketing, brand, and communications strategy for clients in various sectors. Led brand and communications strategy, developed integrated campaigns, provided senior counsel, and built lasting client relationships.
ABC Local Radio
Producer, Executive Producer, and Presenter (2004 – 2010)
Produced and presented radio programs for metropolitan audiences, planned editorial content, built stakeholder relationships, and delivered engaging stories across various sectors to enhance audience engagement and loyalty.
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