Olivia Mcdonald
Copywriter
Freelance writer & SEO strategist with over 5 years of experience
About
I’m Olivia – a writer, marketer, blog owner and compulsive traveller from Australia.
With a B2B Marketing career spanning over 5 years, I’ve contributed to some of Brisbane’s top companies, including TechnologyOne and Flight Centre Travel Group.
Early in my career, I dived into every aspect of the field — from social media and community management to executing end-to-end campaigns.
Now as a freelancer, I focus on my passion for writing and strategy, blending creativity with data-driven insights to create impactful content that ranks on Google and converts readers into buyers.
When I don’t have my head buried in my laptop with a cappuccino in hand, you’ll find me planning my next solo adventure, hitting the gym, or escaping to the Sunshine Coast to relax by the beach with a good book.
Experience
The Blonde Abroad
Blog Manager (2024 – Present)
As part of this role, I edit and optimise content for SEO, write travel articles in partnership with major travel brands, manage affiliate links, and create social media content.
Talentpath
Project Marketing Consultant (2024 – 2024)
I managed the production and promotion of Talentpath's annual Talent Guide, a high-value magazine featuring talent interviews, industry statistics and more. My role included interviewing 32 professionals, writing all copy, editing and proofreading, and creating all marketing collateral.
Corporate Traveller / Flight Centre Travel Group
Customer Campaign Manager (2022 – 2023)
I managed and lead customer retention and growth campaigns, implemented a B2B loyalty program, created engaging content, oversaw advertising, social media, and event management, and provided regular reporting.
TechnologyOne
Customer Community Specialist (2020 – 2022)
I was responsible for growing and developing the Customer Community platform, which involved creating content, automating processes, designing a SuperUser program, hosting webinars, and leading initiatives to promote self-service.
Key Skills
Qualifications
Business (Marketing) & Information Technology (2019)
QUT
Software & Tools
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