Nigel Malone
Brand Strategist
Brand and Communications Strategy Lead
About
Senior strategist and writer with 20 years’ experience shaping brand, communications and positioning strategies for global organisations across Australia, the Middle East, Europe and the US. Experienced in leading strategy functions and aligning leadership teams around clear positioning and communication systems.
Operating at the intersection of strategy, narrative and emerging technology — I combine human insight with AI-augmented research and analysis to move faster, see wider and sharpen competitive advantage.
From brand strategy to global launch campaigns, from national institutions to future industries, I help organisations clarify their positioning, align stakeholders, and express it with coherence across every touchpoint. Equal parts strategic thinker and storyteller, I turn complexity into direction, and direction into traction.
Experience
Archetype
Head of Strategy (2020 – 2021)
Directed the agency’s strategic function across key regional accounts and led agency business planning.
Designed and delivered “Strategy Academy” lecture series across APAC.
Led integrated communications strategy for Ericsson’s 130-year global campaign, including digital history and branded podcast (Sabre Award winner).
Developed communications playbooks and social strategy for Prudential Pulse AI-powered health platform.
Adventure Junky
Co-Founder (2016 – 2020)
Founded and scaled a first-to-market mobile app gamifying eco-travel and carbon offsetting.
Raised $1.5M seed capital and secured $300K R&D funding.
Secured 30+ global B2B partnerships, including Tourism Australia.
Recognised as one of the world’s 50 most relevant sustainable travel startups.
Built a global community of 120K users across key tourism markets.
Independent Strategy Consultant
Senior Strategic Advisor (2010 – 2026)
Provide senior strategic advisory to leadership teams across brand, communications and digital ecosystems.
Operate as embedded strategic lead/steward within agency and client teams, shaping positioning, campaign platforms and long-term content architecture.
Frost* Collective
Senior Strategist and Writer (2006 – 2010)
Led strategy across national tourism, financial services and cultural accounts.
Directed $5M Tourism Northern Territory account.
Led, won federal government pitch to rebrand Kakadu National Park in consultation with Traditional Owners.
Delivered “Big NT” campaign, achieving record advertising awareness (Roy Morgan Research).
Oversaw digital reinvention of travelnt.com.
Commissioned to write a digital history of the Sydney Opera House.
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