Nicholas Smith
Marketing Strategist
Performance Marketing Lead: I create sound strategies that deliver actionable insights and the atribution of marketing returns.
About
Introduction:
I have extensive experience in leading Marketing programs across: brand, and go-to-market programs. My sector experiences includes: SaaS, IT, technology, property, financial services, and professional services, I build Marketing as a growth engine to drive; scale, conversions, bottom-of-funnel leads and a content program to convert visits and engagments into; qualified leads and revenue.
I bring senior experience across:
• Building and managing divisional marketing budgets and annual plans;
• Coordinating production houses, agencies, digital partners, and event venues;
• Forecasting funnels, build reporting dashboards tied to KPIs, CAC, CPL, ROI, and revenue attribution.
Experience
Ideas Marketing
Director, Digital Marketing & HubSpot - Fixed Project (2025 – 2025)
Delivered digital marketing projects across HubSpot integration, Campaign Planning, and Account Management. Built automation nurture streams for Finance clients, managed a team, integrated HubSpot into businesses, and generated an $8M sales pipeline within 6 months.
NEXTDC
Senior Marketing Strategist - Maternity Contract (2023 – 2025)
Planned and executed data-driven campaigns using intent data, driving MQLs, SQLs, and revenue. Managed ABM programs, agencies, and budgets, built SEO landing pages, and generated $2M closed-won opportunities within 6 months from a $100k budget.
WordSmitten
Strategist and Owner - Project (2022 – Present)
Provided services in content creation, paid media strategies, CRM integration, and linear attribution. Launched paid media campaigns across various platforms, integrated CRM systems for client campaigns, and improved ROI tracking accuracy by 40%.
ausbiz
Head of Engagement and Marketing - Project (2022 – 2023)
I led the marketing function, acquired new subscribers, integrated data sources into HubSpot, and built media sales automation workflows.
Increased social followers and subscribers, re-engaged disengaged audiences, and sourced commercial partners, doubling the subscriber database in 12 months.
AltX
Head of Marketing - Permanent (2021 – 2022)
Worked on brand rollout, content creation, campaign strategies, lead nurture, and digital customer experience. Managed events, PR, campaigns across various channels, and onboarded new partners and investors, achieving significant ROI on marketing investment.
JLL
Head Of Digital Marketing - Permanent (2017 – 2020)
I led digital marketing nationally for JLL across multiple sectors, focusing on sales leads, brand engagement, and event registrations. Managed agencies, launched websites, and built behavioral email programs automating dynamic emails based on visitor behavior.
3M - Consumer Division
National Digital Marketing Manager - Contract (2014 – 2017)
Managed leading brands' digital and retail marketing strategies, improved email open and click-through rates, launched campaigns with high ROMI, and increased social sales and followers. Deployed Eloqua and launched brand websites in Australia and New Zealand.
McCorkell
Head of Digital (2012 – 2014)
Built and managed a digital division, scoped and launched websites and apps for various clients, and integrated CRM systems for lead and revenue generation.
George P Johnson
APAC/ASEAN Marketing Strategist - Fixed Contract (2009 – 2012)
Enhanced design experience and built digital experiences across client events for companies like IBM, Harley-Davidson, Toyota, and Supercar Championship.
McCorkell
APAC Regional Manager - Permanent (2006 – 2009)
Drove regional growth by enhancing the agency's digital offerings and driving business development across events, media, and account-based marketing in Singapore.
Qualifications
Business - Advertising Marketing (2006)
University of Technology, Sydney
Key Industries
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