Nadia Zaffino
Marketing Strategist
Experienced Head of Marketing Leader with a Proven Track Record in Driving Demand Generation and ABM
Summary
Nadia Zaffino is a Head of Marketing Leader with 18+ years of experience in driving demand generation, account-based marketing (ABM), and SaaS growth programs across various regions. She excels in shaping marketing strategies for measurable pipeline and revenue growth, demonstrating expertise in global and APAC regional marketing strategies, ABM, performance marketing, and cross-functional leadership. Nadia's core skills include product & growth marketing, growth & performance analysis, SaaS & technology expertise, and strong leadership abilities. She has a proven track record of successful campaigns and projects in her professional experience, showcasing her resourcefulness, resilience, and collaborative decision-making approach.
Experience
PwC Australia
Marketing Lead – Consulting (2023 - current)
Led marketing strategy across Consulting, with a focus on cybersecurity, Finance Transformation, Cloud & Digital, Customer Transformation, Supply Chain. Directed multi-territory campaigns, generated $20M+ pipeline growth, and crafted thought leadership pieces for Digital Pulse. Managed teams and partnered with SaaS vendors like Salesforce and Microsoft.
Department of Education & Training, VIC
Senior Marketing Project Manager (2021 - 2022)
Led state-wide behaviour change campaign, achieving significant increase in student participation and parental engagement. Utilised integrated media strategies and change management techniques for successful adoption.
Self-Employed
Senior Marketing, CRM & Digital Consultant (2020 - 2021)
Delivered B2B marketing, CRM, and digital strategies for retail and services clients. Designed campaigns, ABM programs, and partnered with SaaS vendors on joint marketing initiatives.
DuluxGroup
Senior Marketing Manager (Digital Transformation) (2020 - 2020)
Directed website relaunch project, integrating marketing technology for enhanced user experience and cross-channel campaign measurement. Partnered with cross-functional teams and vendors for successful delivery.
Australia Post
Senior Manager – Digital/CRM (2019 - 2020)
Directed multi-channel campaigns and CRM loyalty program, achieving high member acquisition and engagement rates. Managed cross-functional teams and applied marketing technology for campaign personalisation and performance improvement.
Telstra
Senior Marketing /CRM Consultant (2018 - 2019)
Led marketing programs aligning with business priorities and revenue targets. Implemented CRM campaigns and marketing automation workflows to enhance customer engagement and pipeline contribution. Managed cross-functional teams and agency relationships.
Self-Employed
Senior Marketing, CRM & Digital Consultant (2015 - 2018)
Developed marketing, CRM, and digital strategies for clients like Telstra, Tabcorp, and Forty Winks. Spanned digital transformation, CRM, pipeline growth, and brand positioning initiatives.
AJF Partnership / AJF GrowthOps
Group Account Director / Senior Account Director (2015 - 2017)
Led integrated campaigns for major clients, generating additional profit for the agency through out-of-scope projects. Collaborated with senior stakeholders to develop brand strategies and loyalty programs. Managed cross-functional teams and talent development.
Pacific Brands / Wesfarmers – Workwear Group
Senior Marketing Manager (2014 - 2015)
Repositioned brand, managed marketing budget and sponsorships, led direct reports and cross-functional campaign delivery.
OfficeMax Australia
Senior Marketing Manager (2013 - 2013)
Launched successful CRM supplier program contributing $1M profit in 3 months.
PlayCorp
Brand Manager (2011 - 2012)
Managed brand relaunches resulting in significant sales uplift.
Puma Australia
Brand Marketing Manager (2007 - 2010)
Drove sales through campaigns, launched loyalty channel, managed significant ATL/BTL spend.
Carlton & United Breweries
Client Services Manager (2006 - 2007)
Managed portfolios and national accounts for key brands.