Michael Kyriakou
Chief Marketing Officer
Experienced Senior Director and Brand Strategist with Innovative Leadership
Summary
Creative and innovative strategist with over 15 years of experience leading cross-disciplinary teams and launching businesses worldwide. Skilled in project management, strategic vision, product innovation, creative direction, team building, client relations, social strategy, data analytics, collaborative marketing, and more. Proficient in Figma, Excel, Webflow, Premier Pro, GA4, and other tools. Known for transformational leadership, brand building, and problem-solving.
Experience
Poke the Box Studio
Director, Head of Strategy and Client Relations (2023 - current)
Lead strategic positioning, creative direction, and market entry strategy for brands across various sectors. Managed client relations and project management for brand repositioning and renaming initiatives. Directed brand strategy for eco-tourism and marine conservation brands under the 'Venture arm' including Sumatra Trekkers and AnuBlue.
Gaia’s Farming Co.
Chief Executive Officer (2020 - 2023)
Raised £700,000 and established a FMCG brand in national retail in under two years. Led brand and product strategy, marketing campaigns resulting in features in top publications. Collaborated with multiple brands to implement marketing strategies and brought over 8 products to market across UK retail chains.
Strongarm Holdings
Chief Marketing Officer (2018 - 2020)
Headed marketing efforts for 4 venues, driving online reach and contributing to exceeding £20m in group revenue. Led social strategy, content creation, marketing activations, and project management for various brands. Creative lead for Piraña restaurant in London.
Bubble Student
Head of Growth (2017 - 2018)
Led acquisition and engagement strategy for a Prop Tech platform in multiple UK cities. Managed marketing activations, project management, and client relations for teams in London and Lisbon.
Vida Care
Head of Strategy (2016 - 2017)
Led strategic direction for a Health Tech startup focused on transforming the UK healthcare industry. Defined corporate roadmap and integrated technological solutions into business strategy.