Matt Spann
Digital Marketing Strategist
Experienced Senior eCommerce & Digital Marketing Leader with Strong Growth Focus
About
Senior eCommerce and digital marketing leader with 20 years of experience in retail, FMCG, and D2C environments. Skilled in defining and executing eCommerce strategies, managing budgets, and leading digital transformations. Proven track record in driving growth through SEO, CRO, paid advertising, email marketing, merchandising, and customer experience. Experienced in team management and embedding eCommerce into broader digital ecosystems.
Experience
Marion’s Kitchen Group
Head of eCommerce and Digital Marketing (2024 – 2025)
Led D2C eCommerce strategy across international markets and third-party marketplaces. Defined digital growth roadmap, managed budgets, and led a geographically distributed team. Partnered cross-functionally to integrate eCommerce into the digital ecosystem.
BlackMilk Clothing
Head of eCommerce (2017 – 2023)
Oversaw global eCommerce P&L for a pureplay D2C retailer. Led international eCommerce strategy and digital transformation. Built high-performing eCommerce team and championed customer experience improvements.
Mater Foundation
Digital Marketing & eCommerce Manager (2015 – 2017)
Drove online revenue growth through digital campaigns, marketing automation, and website redevelopment. Provided reporting to senior stakeholders and implemented marketing automation strategies.
Criteria Corp (Revelian)
Digital Analyst (2014 – 2015)
Led redevelopment of a SaaS eCommerce website and implemented analytics frameworks. Delivered data-driven insights to support campaign optimisation and product enhancements.
Super Retail Group
Group Web & eCommerce Senior Manager (2009 – 2014)
Directed group-wide eCommerce strategy, managed budget, and team across multiple retail brands. Consolidated platforms, integrated with enterprise systems, and implemented performance enhancements.
Key Skills
Qualifications
Bachelor of Arts (2001)
University of Southern Queensland
Key Industries
Software & Tools
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