Mariana Peck
Marketing Strategist
7x Award-Winning Entrepreneur | B2B B2C Marketing Consultant | Gold Coast QLD | Strategy Implementation | SEO LinkedIn Website Socials | +200% Growth
About
Gold Coast-based B2B / B2C Marketing Consultant | Strategy & Implementation | Social Media Strategist | SEO & SEM Specialist | LinkedIn Lead Generation | Content Strategy Expert | 10+ Years Driving Growth for Australian SMBs.
Portfolio: Case studies/portfolio available upon request. 15-min marketing review
- Results-driven marketing professional with 10+ years in digital marketing across B2B and B2C. Specialising in social media strategy (LinkedIn, Instagram, Facebook), SEO/SEM (Google Ads, Meta Ads), email marketing (Mailchimp), and content creation (Canva, Adobe Suite).
- Proven results: +200% Instagram reach, +340% Facebook reach, 10x link clicks, +117% website traffic via SEO, 32% email open rates (vs 20% prior).
- Gold Coast, QLD - based, delivering hands-on consulting in strategy, implementation, analytics (Google Analytics, Meta Insights), CRM, graphic design and stakeholder management. Available for hourly/project contracts Australia - wide - ready to drive your growth.
Experience
Tango Marketing Services
Marketing Consultant (2025 – Present)
TANGO MARKETING SERVICES | Marketing Consultant: Strategy & Implementation
Gold Coast QLD | B2B/B2C REMOTE CONTRACTS | Founded 2020 Full Focus Sep 2025–Present
Partnering with SMBs on contracts/projects - Gold Coast or Australia-wide:
- Auditing/refining marketing plans for consistency performance ROI
- Social/content strategies elevating brand voice engagement
- Paid campaigns Meta LinkedIn Google generating qualified leads
- Brand/creative direction for SMBs ready to grow
REAL ESTATE & CONSTRUCTION - First National Vanuatu-Santo Ray White agency B2C:
- Delivered 7-email nurture sequences copy CTAs blogs + website CTA/landing page optimisation
- On-site SEO + Google Business Profile strategy with targeted keywords cohesive with social media presence
SOLAR/ELECTRICAL ENGINEERING + CONSTRUCTION - B2B Energy Sapiens @energysapiens www.energysapiens.com.ar/
- Built growth-scaling strategy case study emails + social media strategy
- Generated 15% website enquiry uplift + engagement growth
B2B TECH - Kosmo Tecnologia @kosmotecnologia www.kosmo.com.ar
- E-commerce + content calendar strategy
- Dealership demo/ training strategy
AUSTRALIAN/REMOTE SMBS: Social launches Google Analytics-driven content hourly/project delivery.
First National Real Estate
Marketing Professional (2022 – 2025)
FIRST NATIONAL PROPERTY SOLUTIONS Marketing Strategist + Implementations | Gold Coast, QLD | B2C | Dec 2022 - (Sold Sep 2025)
- Grew Instagram reach +200%, Facebook +340%, link clicks 10x for property management via targeted social media strategies (LinkedIn, Instagram, Facebook, Google Business).
- Boosted email open rates to 32% (from 20%) with Mailchimp EDM campaigns; created weekly blogs driving 400% page visitor uplift.
- Increased website traffic 117% in 12 months via SEO optimisation (no extra budget); produced social visuals, website copy using Canva.
- Managed multi-channel campaigns across Google Ads, Meta Ads; analytics via Google Analytics / Meta Insights for data-driven decisions.
- Led paid campaigns (Google PPC, Meta Facebook/Instagram); developed social calendars, secured 7 brand sponsorships.
- Managed Currumbin branch launch: PR, signage, events, cross-promos; analytics/reporting optimised strategies.
National Storage
Account Manager Consultant (2022 – 2022)
CRM MANAGEMENT: Managed CRM funnel, driving sales and client retention.
VISUAL MERCHANDISE: Led visual merchandising efforts in retail.
MARKET ANALYSIS: Conducted competitive analysis to inform strategy.
RETAIL: Inventory management and access control.
Invitations by Tango Design
Marketing Manager (2012 – 2022)
Invitation Printing Business- Founder & Marketing Manager- 2012- 2022) | Gold Coast QLD |
- Founded/scaled high-end business to Australia's top supplier 7x industry QLD award winner
- Captured 60% US revenue via digital marketing international partnerships
Digital Strategy & Execution:
- Multi-channel campaigns: email marketing + social management PPC Meta / Facebook / Instagram Google Ads
- Website optimisation: e-commerce SEO video blogs user-friendly design performance
- Events / expos boosting visibility partnerships
Creative & Analytics:
- Graphic design: brochures signs flyers presentations welcome packs
- Stakeholder management: agencies copywriters web devs
- Google Analytics Meta Insights: trends acquisition data-driven strategies
EARLIER ROLES - 15+ Years Building Marketing Foundations
Melbourne & International (2000 – 2012)
TELECOM - One.Tel | Melbourne - VIC | Account Manager, Sales, and Marketing
- Dealer training B2B campaign coordination CRM management retail displays signage
PUBLISHING - Reed Business Information/Elsevier | Melbourne - VIC | National Account Manager
- Business development 5+ publications CRM databases advertising coordination
FOOD/FMCG - The Home Baked Cookie Company | Melbourne - VIC | | Marketing Specialist
- Product launches trade shows (Fine Food Fair Sydney/Melbourne) brand communications
INSURANCE - AIG American International Group | Melbourne - VIC | Administration + Communication Officer
- In-house marketing assets policy acquisition client relationships
B2B TECH - Kosmo Tecnologia @kosmotecnologia https://kosmo.com.ar | Marketing Product Manager
- Early on-site B2B marketing strategy product management
- Recent Tango remote contracts e-commerce content calendar dealership training
- Built B2B marketing strategy for mobile/multimedia accessories: market analysis competitive research strategic planning
- Negotiated international supplier partnerships: optimised pricing product development channel distribution
Recent Tango Remote Contracts:
- E-commerce content calendar + dealership training increased online visibility 25% engagement uplift
- Sales training materials/resources boosted distributor conversions 20% retailer product knowledge
Brand Strategy Execution:
- Integrated B2B solution: packaging displays POS materials in-store training (30% faster rollout)
- Creative direction: logo packaging collateral (cut design time 40% via streamlined process)
KEY ACHIEVEMENTS ACROSS ROLES:
- International trade shows: Fancy Food NY Shanghai Austrade Australian Food Exhibit
- Business development: 5+ publications CRM-driven advertising coordination
- B2B campaign execution: Dealer training collateral retail displays signage
- Product launches: Fine Food Fair Gift & Homewares Show brand communications
Qualifications
Bachelor of Advertising, Marketing and Communicati (2005)
University of Buenos Aires
Key Industries
Software & Tools
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