Lyndall Jucker

Leads full-cycle commercial strategy for brands expanding into Australia and the Middle East. Responsibilities span distributor identification, retail readiness, go-to-market planning, and in-market execution oversight. Shapes brand positioning, product architecture, pricing strategy, retailer pitch narratives, and structured marketing roadmaps aligned to commercial realities. Acts as senior advisor to founders, providing clarity, sequencing, and leadership to ensure brands are both strategically differentiated and commercially viable.

Led market expansion strategy for Smize & Dream, a celebrity-owned FMCG ice cream brand operating in a highly competitive category. Refined brand positioning, developed commercially grounded go-to-market plans, and aligned marketing initiatives with distribution and retail requirements. Balanced premium brand storytelling with operational practicality to ensure launches were differentiated, retailer-ready, and scalable.

Provided strategic direction across internal brand development and client engagements. Led creative and marketing teams, facilitated brand ideation workshops, and oversaw delivery from strategy through execution. Partnered closely with sales leadership to strengthen client propositions and translate strategic thinking into commercially effective brand solutions.

Led the full marketing function for the UAE chapter of WWF, overseeing brand strategy, digital growth, corporate partnerships, and revenue-aligned campaigns. Localised the global WWF brand to strengthen regional relevance and commercial integration. Managed internal teams, agencies, government stakeholders, and corporate partners, aligning marketing strategy with both impact and revenue objectives. Launched a digital-first membership programme exceeding acquisition targets and led large-scale campaigns such as Earth Hour, reaching over 3 million people.

Managed multi-sector branding and marketing projects across hospitality and retail clients. Defined project scope, developed communication strategies, managed budgets, and coordinated cross-functional creative and technical teams. Ensured strategic alignment, commercial feasibility, and timely execution across integrated campaigns.

Led regional marketing strategy across multiple markets, working closely with sales, merchandising, and retail operations teams. Drove integrated campaign planning, brand positioning, retail activation, and eCommerce optimisation. Delivered +12% total sales growth and +4% like-for-like growth through structured commercial campaigns and cross-functional alignment, ensuring marketing translated directly into retail performance.