Louis White

Following the tragic death of Maddie Riewoldt on 24th February 2015, Maddie Riewoldt’s Vision was founded by the Riewoldt family in June 2015. In collaboration with the Snowdome Foundation, the organisation aims to raise funds to #fightlikemaddie and find new treatments for Bone Marrow Failure. The ultimate goal is to find a cure for the syndromes that affect younger Australians each year.

Writing small business articles for The Sydney Morning Herald and The Age newspaper and online covering all aspects of small businesses in Australia.

Created a daily finance news bulletin filmed in the EvoTV studios and distributed by email. The bulletin featured up to two interviews with leading finance executives.

Also wrote, filmed and produced two online TV series:

- "The Heroes of Business and Sport" – featuring successful former athletes excelling in business (Nick Farr-Jones, Simon Poidevin, Phil Kearns, Stuart MacGill).

- A property-focused series interviewing CEOs, developers, commercial agents and financiers.

Edited a men’s lifestyle website for AOL’s Australian launch. Responsibilities included creating content, sourcing images, learning and managing a CMS, and collaborating with a support team in India to promote via social media.

Grew the site to 4M hits in four months.

Freelance journalist, corporate writer, media strategy, business consultant and online video.

In January 2006, I started my own consultancy. The aim was to combine my experience working in a range of positions in the media industry across Australia, England and Japan.

Since that day, I have been fortunate enough to work with multi-national companies on a wide range of projects that have involved a vast array of skillsets that include, but not limited to:

- Project management

- Consulting

- Leadership

- Negotiation

- Cross-team collaboration

- Corporate writing and journalism

- Financial acumen

- Business planning

- Communication strategies

- Marketing

- Branding

I have worked across many fields for a vast number of companies including:

- LafargeHolcim (Building construction materials)

- CSIRO (Science and research)

- LJ Hooker (Real estate industry)

- COPC (Customer service)

- KPMG (Professional financial services)

- Talga Resources (Mining resources/graphene)

- Kilimanjaro Consulting (Enterprise software)

- News Ltd and Fairfax (Media)

My educational studies include completing an Executive MBA at the Cranfield School of Management, and I am currently studying a law degree part-time at The University of Sydney.

Working with a variety of multi-national companies in Australia and overseas on a variety of subject matter that includes, but not limited to:

- General media consultancy

- Media training

- Marketing and communications strategy

- Content marketing

Corporate writing that includes board reports, research reports, website copy creation and management, CEO speeches, awards submissions, email newsletter copy, advertising copy and researching and writing business plans.

Writing features and news articles for The Australian newspaper across a variety of sections including business, commercial property, special features, weekend professional and sport. Also contributed articles to The Sunday Telegraph and various News Ltd magazines.

Contributed feature-length articles across various Reed Publishing titles and edited one-off publications.

Publisher of Charter magazine, the official monthly publication of the Institute of Chartered Accountants Australia.

Key achievements:

Recruited and led a sales team, creating a strategic plan that secured 12-month advertising deals and record revenue.

- Personally sold $175,000 of advertising in six weeks despite no prior sales experience.

- Overhauled editorial and re-designed the magazine based on member research.

- Re-launched the magazine with more lifestyle coverage aligned to member interests.

- Wrote feature-length articles.