Lara Rendell
Chief Marketing Officer
Experienced Chief Marketing Officer driving growth and brand performance with a customer-centric focus.
Summary
Lara Rendell is a skilled Chief Marketing Officer with over 20 years of experience in driving growth and brand performance across financial services and technology sectors in the UK. She is known for developing high-impact strategies, leading digital transformation, and shaping marketing ecosystems to enhance growth and customer loyalty. Lara is a collaborative leader with a customer-centric approach to CX/UX design, proficient in AI tools, automation, and data analytics.
Experience
Lovethorn
Chief Marketing Officer (2023 - 2025)
Partnered with CEO to define business strategy, designed go-to-market strategies using AI-driven insights, and cultivated partnerships with fintech and insurance providers. Operated in a lean, high-growth environment balancing strategic direction with hands-on delivery.
Catalyst Creative
Client Services Director (2022 - 2023)
Managed client relationships, led marketing performance and brand strategy across financial services, FMCG, and luxury brands. Oversaw campaign delivery, performance tracking, and creative development for multi-channel campaigns across the UK market.
Vitality
Group Head of Marketing (2019 - 2022)
Drove B2B growth across health insurance, life insurance, and investment business through integrated marketing strategies. Led digital transformation and overhauled content strategy.
Vitality Life
Senior Marketing Manager / Product Marketing Lead (2013 - 2019)
Oversaw product marketing, led product launches and go-to-market strategies. Modernised digital presence, driving significant KPI improvements. Awarded Annual Star Award (2017) and shortlisted for 'Woman of the Year - Marketing' (2019).
Health Shield
Marketing Manager (2006 - 2013)
Responsible for marketing activities. Managed marketing campaigns and initiatives.
THG (The Hut Group)
Marketing Coordinator (2005 - 2006)
Coordinated marketing activities and campaigns for the company.
Payzone
Marketing Executive (2002 - 2005)
Handled marketing activities and initiatives for the organization.