Kirstie Mccosh
Chief Marketing Officer
Experienced Senior Commercial Leader Specializing in Strategic Vision, Brand Building, and Business Growth
Summary
Growth focused senior commercial leader with diverse experience in marketing, innovation, strategy, category, and sales. Proven track record in strategic vision, brand building, business growth, creativity, planning, and people development. Experience includes roles at KMcC Consulting, Laser Clinics Group, Asahi Lifestyle Beverages, Treasury Wine Estates, and Mondelēz International. Skilled in driving transformational projects, enhancing customer experience, and leading global strategic initiatives.
Experience
Laser Clinics Group
Chief Customer Officer (Global) (2023 - 2024)
- Led global client experience transformation
- Established Global Customer Strategy
- Launched Customer Data Platform for omni-channel marketing
- Implemented new brand proposition and advertising campaign
- Introduced The Laser Clinics Experience program for client centricity
- Developed first ESG Strategy and reporting period
KMcC Consulting
CEO & Founder (2022 - current)
- Advisory Board member and commercial lead for Asahi Beverages acquisition
- Developed recommendations for Customer & Shopper Marketing function
- Mentor to startups in Functional Food & Beverage space
Asahi Lifestyle Beverages
General Manager – Category and Marketing (2020 - 2022)
- Led category & brand management for leading non-alcohol beverages business
- Translated U&A study into strategic framework for $6.5Bn growth
- Implemented revenue growth strategy and 100% rPET bottle range
- Enhanced commercial capability and ways of working
Treasury Wine Estates (Europe & Australia)
European Marketing Director & Regional Sales Manager Nordics (2017 - 2019)
- Achieved growth in European wine market through new strategies
- Relaunched Lindeman’s brand and evolved brand portfolio through innovation
- Led Luxury strategy for Penfolds
- Developed global usage and attitude research study
Mondelēz International
ANZ Head of Category Strategy & Regional Marketing Capability Lead, Category Head Biscuits & Candy, Head of Marketing Cadbury Dairy Milk (2008 - 2016)
- Managed category strategy, marketing capability, and brand growth for Cadbury and other brands