Justine Szalay
Marketing Strategist
Experienced Brand & Marketing Leader Specialising in Consumer Campaigns and Brand Growth
About
Justine Szalay is a brand and marketing leader with over 15 years of experience developing consumer campaigns across global agencies, FMCG, and purpose-led organisations. She excels in translating audience and cultural insights into integrated marketing initiatives that enhance brand equity and drive demand. Justine has worked with renowned brands like Coca-Cola, Zespri, Nestlé, and others, delivering award-winning campaigns and providing strategic guidance to various projects. Her expertise includes brand & product marketing, social & digital ecosystems, agency management, and audience strategy.
Experience
Brand, Marketing & Impact Consultant
Sydney (2024 – Present)
Partnering with organizations across various sectors to refine brand positioning, enhance communications, and execute integrated marketing initiatives. Developing insight-led strategies, translating consumer insights into campaigns, facilitating workshops, and advising on communications planning.
Purpose
Strategy Director (2018 – 2024)
Leading brand and communications strategy for diverse clients in the philanthropy, NGO, and corporate sectors. Developing insight-driven strategies, facilitating workshops, and mentoring strategists. Contributing to agency operations and marketing initiatives.
Freelance Strategic Planner
Sydney, Melbourne & London (2017 – 2018)
Delivering brand strategy and campaign planning for lifestyle, education, and technology sectors. Leading strategic responses for clients, partnering with agencies, and advising on structure and processes.
Coca-Cola
Integrated Marketing Strategist – Social Media (2015 – 2017)
Leading social marketing strategy for Coca-Cola brands, managing a team, and delivering integrated campaigns. Developing strategies for major campaigns and spearheading successful initiatives like 'Taste the Feeling' and Sprite relaunch.
ASOS
Social Media Manager (2014 – 2015)
Managing social media activities for ASOS, overseeing content, engagement, and brand presence.
Ready to work with Justine Szalay?
Get matched with Justine Szalay or another top marketing consultant in minutes.