
Justina Saikauskaite
Marketing Manager
Experienced Brand Strategist & Fractional CMO | Problem-Solver & Creative Marketer
Summary
Hey, I'm Justina 👋
I’ll keep it short and sweet — I’m tired of soulless marketing and cluttered sales banners. If you’re looking for a marketer who dives deep, has a 360° view, understands behavioral psychology, and brings both structure and creativity to your marketing, I’m your gal.
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It’s been 8 years of trying on different hats — agency, in-house, freelance — and diving into both B2B and B2C worlds. I’ve worked with brands like NordPass (by NordVPN), Go Vilnius, Hostinger (Zyro), Barbora… and a bunch more I could happily talk your ear off about.
I’ve flexed my marketing muscles in various industries and global markets from the Baltics and Nordics to the US, UK, and now Australia. I grew as a generalist marketer who can easily jump across disciplines, be it brand, social media, influencers, growth, ppc, or anything else.
And here’s what all those years taught me: I want to work with founders who actually believe in what they're doing. The kind who really believe in their product. Who care about being seen for the right reasons. Who solve real problems and let their mission speak louder than their sales pitch.
Experience
Self-employed
Freelance Brand Strategist & Fractional CMO (2024 - current)
What can I do for your brand:
âš¡ Develop brand strategies that actually work (positioning, audience, identity, messaging)
âš¡ Lead brand & product launches from idea to execution
âš¡ Act as a fractional CMO, fixing positioning issues and scaling always-on marketing activities with clarity
âš¡ Lead creative campaigns from idea to execution
Nord Security
Brand Manager @ NordPass (2023 - 2025)
Accomplished successful rebranding, coordinated international video shoots, aligned company-wide on brand performance, and led marketing activities for top PR projects like 'Top 200 Most Common Passwords.'
Nord Security
Social Media Manager @ NordPass (2022 - 2023)
Drove significant increases in traffic, conversions, and engagement on social media platforms by developing full-funnel strategies and creating relatable content angles.
Go Vilnius
Marketing Project Manager (2021 - 2022)
Developed brand identity, managed website creation, and led launch campaigns for projects like International House Vilnius and Vilnius TechFusion. Managed agencies and freelancers for creative, digital, and PR projects.
SuperYou
Project Manager (2018 - 2020)
Managed clients, contributed to influencer ranking platform launches, developed research models, led photoshoots and video productions, and exceeded engagement KPIs for social media activations.